ECTS - Marketing Management
Marketing Management (ISLE508) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISLE508 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Distance |
| Learning and Teaching Strategies | Lecture, Demonstration, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | To provide insights regarding the fundamentals of marketing, principles of marketing and marketing mix |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | DEFINITION OF MARKETING | CHAPTER 1 |
| 2 | FUNDAMENTAL MARKETING CONCEPTS | CHAPTER 2 |
| 3 | MARKETING ENVIRONMENT | CHAPTER 3 |
| 4 | MARKET SEGMENTATION AND TARGET MARKET | CHAPTER 4 |
| 5 | CONSUMER BEHAVIOR | CHAPTER 5 |
| 6 | INDUSTRIAL MARKETING | CHAPTER 6 |
| 7 | MARKET RESEARCH | CHAPTER 7 |
| 8 | SERVICES MARKETING | CHAPTER 8 |
| 9 | INTERNATIONAL MARKETING | CHAPTER 9 |
| 10 | DIRECT MARKETING | CHAPTER 10 |
| 11 | PRODUCT | CHAPTER 11 |
| 12 | PRICE | CHAPTER 12 |
| 13 | PLACE | CHAPTER 13 |
| 14 | PROMOTION | CHAPTER 14 |
Sources
| Course Book | 1. Principles of Marketing, Philip Kotler & Gary Armstrong, |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 15 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 65 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 0 |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | 1. To be able to combine and use the knowledge of their own undergraduate program area with the knowledge of business administration. | |||||
| 2 | 2. To have information about the structure and functioning of the financial system and each financial institution. | |||||
| 3 | 3. To have information about regulations and legislation related to financial institutions | |||||
| 4 | 4. To be able to see the risks that different financial institutions are exposed to and gain the ability to produce basic solutions. | |||||
| 5 | 5. To have knowledge about basic investment strategies. | |||||
| 6 | 6. Having knowledge about research methods and techniques and being able to use them. | |||||
| 7 | 7. To have information about the institutional characteristics of emerging and developed markets and investment strategies for bonds, stocks and derivatives in these markets. | |||||
| 8 | 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature | |||||
| 9 | 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods. | |||||
| 10 | 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values | |||||
| 11 | 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving. | |||||
| 12 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 0 | ||