Marketing Management (ISLE508) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Management ISLE508 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Distance
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives To provide insights regarding the fundamentals of marketing, principles of marketing and marketing mix
Course Learning Outcomes The students who succeeded in this course;
  • Understand the main concepts of marketing
  • Understands the importance of marketing
  • Understand market segmentation, targeting and positioning concepts
  • Identifies the marketing mix elements
Course Content Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 DEFINITION OF MARKETING CHAPTER 1
2 FUNDAMENTAL MARKETING CONCEPTS CHAPTER 2
3 MARKETING ENVIRONMENT CHAPTER 3
4 MARKET SEGMENTATION AND TARGET MARKET CHAPTER 4
5 CONSUMER BEHAVIOR CHAPTER 5
6 INDUSTRIAL MARKETING CHAPTER 6
7 MARKET RESEARCH CHAPTER 7
8 SERVICES MARKETING CHAPTER 8
9 INTERNATIONAL MARKETING CHAPTER 9
10 DIRECT MARKETING CHAPTER 10
11 PRODUCT CHAPTER 11
12 PRICE CHAPTER 12
13 PLACE CHAPTER 13
14 PROMOTION CHAPTER 14

Sources

Course Book 1. Principles of Marketing, Philip Kotler & Gary Armstrong,

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 15
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 65
Toplam 3 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To be able to combine and use the knowledge of their own undergraduate program area with the knowledge of business administration.
2 2. To have information about the structure and functioning of the financial system and each financial institution.
3 3. To have information about regulations and legislation related to financial institutions
4 4. To be able to see the risks that different financial institutions are exposed to and gain the ability to produce basic solutions.
5 5. To have knowledge about basic investment strategies.
6 6. Having knowledge about research methods and techniques and being able to use them.
7 7. To have information about the institutional characteristics of emerging and developed markets and investment strategies for bonds, stocks and derivatives in these markets.
8 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 .

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0