ECTS - Social Responsibility Campaigns

Social Responsibility Campaigns (HIR504) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Social Responsibility Campaigns HIR504 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Problem Solving, Team/Group, Project Design/Management.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. İlgar Seyidov
Course Assistants
Course Objectives The aim of this course is to provide knowledge to the students on the evaluation every stage of social responsibility projects.
Course Learning Outcomes The students who succeeded in this course;
  • Creation of social responsibility awareness
  • Develop a social responsibility project
  • Develop team work in a project
Course Content Social responsibility, public interest, truth and objectivity.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 The Case For Doing At Least Some Good p.1-22
2 Corporate Social Initiatives p.22-49
3 Increasing Awareness and Concern for Social Causes p.49-81
4 Cause-Related Marketing p.81-114
5 Corporate Social Marketing p.114-144
6 Corporate Philanthropy p.144-175
7 Community Volunteering p.175-207
8 Socially Responsible Business Practices s.207-235
9 Student Presentation (Interwiev with a NGO)
10 Twenty-five Best Practices p.235-262
11 A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations p.262-277
12 Project: A Campaign Planning
13 Project: Execution the Campaign
14 Project: Evaluation of the Campaign
15 Presentation and Discussion
16 General Evaluation and Recommendation

Sources

Course Book 1. Kotler, P. Nancy Lee (2006),Kurumsal Sosyal Sorumluluk, İstanbul Mediacat.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 30
Presentation - -
Project 1 70
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 2 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To have knowledge about research methods and techniques and to be able to use them
3 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business
4 4. To be able to comprehend the basic concepts and basic functions of business administration at the level of expertise.
5 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field.
6 6. To be able to produce innovative and creative ideas and to put these ideas into practice
7 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field.
8 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 .

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 20 20
Report
Homework Assignments 1 5 5
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 73