ECTS - Marketing Management in the system of Tourism Accommodation
Marketing Management in the system of Tourism Accommodation (TKİŞ108) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management in the system of Tourism Accommodation | TKİŞ108 | 2. Semester | 1 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Associate (Short Cycle) |
| Mode of Delivery | Distance |
| Learning and Teaching Strategies | Lecture, Demonstration, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | Teaching the students the importance of marketing for accommodation businesses, the properities of accommodation businesses that affect the marketing activities and how the target market selection is to be done. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | First explaining the concepts of marketing and service marketing, discussing the definitions within the concept of tourism marketing, the tourism marketing system, its functions, its properties, mixed tourism marketing elements, modern marketing methods with marketing researches, marketing plans, strategic plans, marketing strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to marketing; definition, purpose, characteristics, historical development | Chapter 1 |
| 2 | Service marketing; service classification, characteristics | Chapter 2 |
| 3 | Tourism marketing concept; definition and purpose, characteristics, environment | Chapter 3 |
| 4 | Demographic factors, economic factors, technological factors, political factors, ecological factors, the necessity of tourism marketing | Chapter 4 |
| 5 | Market structure in tourism; individual tourist markets (purchase behavior, the personal and psychological factors of touristic purchase behavior) | Chapter 5 |
| 6 | Midterm Exam | Midterm Exam |
| 7 | The social, cultural, situational factors of purchase behavior, purchasing decision process, tourist types, the tourist groups markets, tourism market and the segmentation; benefits, conditions and methods. | Chapter 6 |
| 8 | The strategies of target market selection, the marketing mix elements; product, distribution | Chapter 7 |
| 9 | Pricing, promotion, physical evidence, the participants, process management | Chapter 8 |
| 10 | Guerrilla marketing, green marketing, neuro marketing | Chapter 9 |
| 11 | Strategic planning | Chapter 10 |
| 12 | Environmental analysis, analyzing the product and the competition, analyzing markets | Chapter 11 |
| 13 | Concept of marketing research, reason of making marketing research, dividing the marketing research, marketing research results and analysis, monitoring marketing research, comparison qualitative and quantitative, the place and the ımportance of marketing ınformation system in marketing researches | Chapter 12 |
| 14 | Marketing Strategies in Accommodations Businesses; Growth Strategies | Chapter 13 |
| 15 | Competitive Strategies | Chapter 14 |
| 16 | Final Exam | Final Exam |
Sources
| Course Book | 1. Akmel, Jale, Turizm İşletmelerinde Pazarlama Yönetimi, M.Ü. M.Y.O. Yayını İstanbul,1994. |
|---|---|
| 2. Altunışık, Remzi, Ö Şuayıp, Ö. Torlak : Modern Pazarlama, Üçüncü Baskı, Değişim Aktüel Kitabevi, İstanbul, 2004, | |
| Other Sources | 3. Çoroğlu, Coşkun, Yeni Ekonomide Yönetim ve Pazarlama, Alfa Yayınları:1059, Dizi No:34, 1. Baskı, İstanbul, 2002 |
| 4. Doğan H., Zafer, Turizmin Sosyo-Kültürel Temelleri, 2. Baskı. Detay Yayıncılık, Ankara, 2004. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 5 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | 1 | 10 |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 65 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 35 |
|---|---|
| Percentage of Final Work | 65 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The skills of understanding, explaining, and using the fundamental concepts of tourism and accommodation management | X | ||||
| 2 | Analyzing and designing management techniques and practices in tourism and accommodations | X | ||||
| 3 | Understanding the planning, organizing, executing, coordinating and control functions of tourism and accommodation management, along with explanation and implementation of them. | X | ||||
| 4 | Understanding the strategic, tactical and operational dimensions of the tourism and accommodation management. | X | ||||
| 5 | Ability to use the modern techniques and technological devices of tourism industry. | X | ||||
| 6 | Improving the ability to effectively implement the knowledge and skills in alternative tourism areas. | X | ||||
| 7 | Concentrating practice along with theoretical frame of tourism management. | X | ||||
| 8 | Developing the skills of communication. | X | ||||
| 9 | Understanding the trends in the tourism industry. | X | ||||
| 10 | Having the quality consciousness in the tourism industry. | X | ||||
| 11 | Adopting work ethic and social responsibility in the tourism industry | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 8 | 120 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 120 | ||