ECTS - Marketing Management in Health Services
Marketing Management in Health Services (SY508) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management in Health Services | SY508 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Technical Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | This course aims to teach the fundamental policies related with marketing management. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining target market, macro and micro environments of marketing, market segmentation, product, price, promotion and distribution concepts and strategies in healthcare products. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Fundamental Concepts about Marketing | |
| 2 | Healthcare Services and Properties | |
| 3 | Healthcare Goods and Properties | |
| 4 | Pricing Services Production in Healthcare Sector | |
| 5 | Distribution of Healthcare Services | |
| 6 | Promotion of Healthcare Services | |
| 7 | Mid-term Exam | |
| 8 | Service Marketing | |
| 9 | internal environmental analysis in health services | |
| 10 | Public Relations in Healthcare Sector | |
| 11 | Evternal environmental analysis in health services | |
| 12 | Advertisement in Healthcare Sector | |
| 13 | Strategic Marketing in Healthcare Sector | |
| 14 | New Orientation in Marketing | |
| 15 | Global Marketing | |
| 16 | Final Exam |
Sources
| Course Book | 1. Marketing Planning & Strategy; Subhash C. Jain, 2004 |
|---|---|
| 2. Marketing Management; Philip Kotler, Kevin Lane Keller, 2005 | |
| 3. İşletmelerden Stratejik Yönetim ve İşletme Politikası, Eren, E, 1997 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 50 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | 1.To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration. | |||||
| 2 | 2. To acquire the ability to produce constructive solutions by taking responsibility in case of encountering unforeseen complex (crisis, etc.) situations related to the field of health institutions management. | |||||
| 3 | 3. To be able to comprehend the basic concepts and basic functions of health management at the level of expertise. | |||||
| 4 | 4. To have knowledge about research methods and techniques and to be able to use them. | |||||
| 5 | 5. An ability to set a innovative business or an ability to use the knowledge in the operations of Health Care Management(taking risk, finding resources, making market research, and preparing business plans etc.) | |||||
| 6 | 6. To be able to use the right project management techniques for effective project planning. | |||||
| 7 | 7. To be able to produce innovative and creative ideas and to put these ideas into practice. | |||||
| 8 | 8. To be able to reach scientific knowledge in the field of Health Institutions Management, to monitor, evaluate and apply the current literature. | |||||
| 9 | 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods. | |||||
| 10 | 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | |||||
| 11 | 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving. | |||||
| 12 | 12. To have the ability to present a research problem, to develop hypotheses, to design a research, to reach a conclusion by using qualitative/quantitative methods, and to make academic publications by making the necessary literature review. | |||||
| 13 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 15 | 15 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 127 | ||