ECTS - Revenue Management in Aviation

Revenue Management in Aviation (AVM423) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Revenue Management in Aviation AVM423 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Technical Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Problem Solving, Team/Group.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course provides an overview of airline management decision processes with a focus on economic issues and their relationship to operations planning models and decision support tools. It emphasizes the application of economic models of demand, pricing, costs, and supply to airline markets and networks, and it examines industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management. Revenue management focuses on how a firm should set and update pricing and product availability decisions across its various selling channels in order to maximize its profitability. Emphasis is placed on the interactions between the components of airline management and profit objectives in competitive environments.
Course Learning Outcomes The students who succeeded in this course;
  • Students will learn theoretical background information on airline revenue management
  • Students will be able to understand, know and implement airline revenue management techniques for profit maximization.
  • Students will be able to define, analyze and solve problems in airline revenue management activities.
Course Content Airline reservations and product distribution, passenger demand, pricing, booking class assignment, seat inventory control, scheduling and capacity management, revenue management organization.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Revenue Management
2 Managing Passenger Demand
3 Managing Passenger Demand
4 Pricing
5 Booking Class Assignment
6 Seat Inventory Control
7 Spoilage Management
8 Spoilage Management
9 Mid-Term Exam
10 Group Management
11 Scheduling and Capacity Management
12 Scheduling and Capacity Management
13 Monitoring Performance
14 Product Distribution
15 Revenue Management Organization
16 Final Exam

Sources

Course Book 1. Talluri T.K., Van Rayzın G.J., The Theory and Practice of Revenue Management, Springer, 2005.
Other Sources 2. Cross R.G., Revenue Management, Broadway Press, 1996.
3. Phillip R., Pricing and Revenue Optimization, Stanford Universty Press, 2005.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Ability to determine, identify, formulate and solve the problems in the field of aviation management; for this purpose, ability to select and apply appropriate methods of analyzing and modelling
2 Adequate knowledge in the areas of business, management, and aviation management; ability to apply to identify and solve the problems encountered in the field of air transport operations and theoretical and practical knowledge in these areas. X
3 Ability to design to meet the specific requirements of complex system or process related to aviation management, under realistic constraints and conditions; for this purpose, ability to apply modern design methods.( Realistic constraints and conditions, depending on the nature of the design, contain items as economics, environmental issues, sustainability, manufacturability, ethical, health, safety, social and political problems.) X
4 The ability to select, use and develop of modern techniques and tools that are needed for the applications needed in aviation management;the ability to use information technologies effectively. X
5 To examine the problem of aviation management experimental design, conducting experiments, collecting data, analyzing and interpreting the results skills. X
6 The ability to work effectively in the disciplinary and multi-disciplinary teams; individual study skills.
7 Effective verbal and written communication skills in English; follow the information and developments in the field and be able to share with other people, use it in the B1 level of European Language Portfolio, knowing at least one foreign language. X
8 Aware of the necessity of lifelong learning, ability to access to information, follow developments in science and technology and continuous self-renewal ability. X
9 Information about business applications such as project management, risk management and change management; awareness of entrepreneurship, innovation and sustainable development.
10 Information about the effects of aviation management applications on health, environment and safety in the universal and social dimensions and be aware of the legal consequences of the applications to be performed. X
11 To possess conscious about the effects of management and workplace applications of aviation management enterprises on occupational and environmental safety and the health of employees, as well as awareness about legal consequences of these applications. X
12 To possess conscious about responsibility of professional and ethics.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 10 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 121