ECTS - Revenue Management in Aviation
Revenue Management in Aviation (AVM423) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Revenue Management in Aviation | AVM423 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Technical Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Drill and Practice, Problem Solving, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | This course provides an overview of airline management decision processes with a focus on economic issues and their relationship to operations planning models and decision support tools. It emphasizes the application of economic models of demand, pricing, costs, and supply to airline markets and networks, and it examines industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management. Revenue management focuses on how a firm should set and update pricing and product availability decisions across its various selling channels in order to maximize its profitability. Emphasis is placed on the interactions between the components of airline management and profit objectives in competitive environments. |
| Course Learning Outcomes |
The students who succeeded in this course;
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| Course Content | Airline reservations and product distribution, passenger demand, pricing, booking class assignment, seat inventory control, scheduling and capacity management, revenue management organization. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Revenue Management | |
| 2 | Managing Passenger Demand | |
| 3 | Managing Passenger Demand | |
| 4 | Pricing | |
| 5 | Booking Class Assignment | |
| 6 | Seat Inventory Control | |
| 7 | Spoilage Management | |
| 8 | Spoilage Management | |
| 9 | Mid-Term Exam | |
| 10 | Group Management | |
| 11 | Scheduling and Capacity Management | |
| 12 | Scheduling and Capacity Management | |
| 13 | Monitoring Performance | |
| 14 | Product Distribution | |
| 15 | Revenue Management Organization | |
| 16 | Final Exam |
Sources
| Course Book | 1. Talluri T.K., Van Rayzın G.J., The Theory and Practice of Revenue Management, Springer, 2005. |
|---|---|
| Other Sources | 2. Cross R.G., Revenue Management, Broadway Press, 1996. |
| 3. Phillip R., Pricing and Revenue Optimization, Stanford Universty Press, 2005. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Ability to determine, identify, formulate and solve the problems in the field of aviation management; for this purpose, ability to select and apply appropriate methods of analyzing and modelling | |||||
| 2 | Adequate knowledge in the areas of business, management, and aviation management; ability to apply to identify and solve the problems encountered in the field of air transport operations and theoretical and practical knowledge in these areas. | X | ||||
| 3 | Ability to design to meet the specific requirements of complex system or process related to aviation management, under realistic constraints and conditions; for this purpose, ability to apply modern design methods.( Realistic constraints and conditions, depending on the nature of the design, contain items as economics, environmental issues, sustainability, manufacturability, ethical, health, safety, social and political problems.) | X | ||||
| 4 | The ability to select, use and develop of modern techniques and tools that are needed for the applications needed in aviation management;the ability to use information technologies effectively. | X | ||||
| 5 | To examine the problem of aviation management experimental design, conducting experiments, collecting data, analyzing and interpreting the results skills. | X | ||||
| 6 | The ability to work effectively in the disciplinary and multi-disciplinary teams; individual study skills. | |||||
| 7 | Effective verbal and written communication skills in English; follow the information and developments in the field and be able to share with other people, use it in the B1 level of European Language Portfolio, knowing at least one foreign language. | X | ||||
| 8 | Aware of the necessity of lifelong learning, ability to access to information, follow developments in science and technology and continuous self-renewal ability. | X | ||||
| 9 | Information about business applications such as project management, risk management and change management; awareness of entrepreneurship, innovation and sustainable development. | |||||
| 10 | Information about the effects of aviation management applications on health, environment and safety in the universal and social dimensions and be aware of the legal consequences of the applications to be performed. | X | ||||
| 11 | To possess conscious about the effects of management and workplace applications of aviation management enterprises on occupational and environmental safety and the health of employees, as well as awareness about legal consequences of these applications. | X | ||||
| 12 | To possess conscious about responsibility of professional and ethics. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 2 | 28 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 1 | 10 | 10 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 121 | ||