Strategic Management in Airlines (AVM420) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Strategic Management in Airlines	AVM420	Area Elective	3	0	0	3	5

Pre-requisite Course(s)
N/A

Course Language	English
Course Type	Technical Elective Courses
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Discussion, Question and Answer, Drill and Practice, Field Trip, Problem Solving, Team/Group, Brain Storming, Project Design/Management.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives	Explanation of the basic concepts of management, Explanation of the basic concepts of the airline business and air transport services, Explanation of the concept of global airlines and airline alliances.
Course Learning Outcomes	The students who succeeded in this course; Students can be explain the basic concepts of related to management and strategic management processes. Students will be able to explain the basic concepts related to air transport. Students can be explain the airlines' using different network structures. Students can be explain the concept of global airlines and airline alliances.
Course Content	The basic concepts of strategic management, strategic management process, SWOT analysis in airlines, system approach in air transportation, airline companies and their strategic positioning, strategy development process in airlines, economic regulations related to air transport, network structure of airlines, environmental analysis of airlines, cos

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Basic management concepts
2	The basic concepts of strategic management
3	Strategic management process
4	SWOT analysis in airlines
5	System approach in air transportation
6	Airline companies and their strategic positioning
7	Strategy development process in airlines
8	Economic regulations relating to air transport
9	Mid-Term Exam
10	Network structure of airlines
11	Environmental analysis of airlines
12	Cost structure of airlines
13	The concept of global airlines
14	Airline alliances
15	Case
16	Final Exam

Sources

Course Book	1. Rigas Doganis, The Airline Business, Second Edition, Routledge, 2006.
Other Sources	2. Pat Hanlon, Global Airlines: Competition in a Transnational Industry, Oxford, 2007

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	1	5
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	1	5
Homework Assignments	-	-
Presentation	-	-
Project	1	60
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	1	30
Final Exam/Final Jury	-	-
Toplam	4	100

Percentage of Semester Work	40
Percentage of Final Work	60
Total	100

Course Category

Core Courses
Major Area Courses	X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	Ability to determine, identify, formulate and solve the problems in the field of aviation management; for this purpose, ability to select and apply appropriate methods of analyzing and modelling				X
2	Adequate knowledge in the areas of business, management, and aviation management; ability to apply to identify and solve the problems encountered in the field of air transport operations and theoretical and practical knowledge in these areas.					X
3	Ability to design to meet the specific requirements of complex system or process related to aviation management, under realistic constraints and conditions; for this purpose, ability to apply modern design methods.( Realistic constraints and conditions, depending on the nature of the design, contain items as economics, environmental issues, sustainability, manufacturability, ethical, health, safety, social and political problems.)					X
4	The ability to select, use and develop of modern techniques and tools that are needed for the applications needed in aviation management;the ability to use information technologies effectively.	X
5	To examine the problem of aviation management experimental design, conducting experiments, collecting data, analyzing and interpreting the results skills.
6	The ability to work effectively in the disciplinary and multi-disciplinary teams; individual study skills.	X
7	Effective verbal and written communication skills in English; follow the information and developments in the field and be able to share with other people, use it in the B1 level of European Language Portfolio, knowing at least one foreign language.
8	Aware of the necessity of lifelong learning, ability to access to information, follow developments in science and technology and continuous self-renewal ability.				X
9	Information about business applications such as project management, risk management and change management; awareness of entrepreneurship, innovation and sustainable development.
10	Information about the effects of aviation management applications on health, environment and safety in the universal and social dimensions and be aware of the legal consequences of the applications to be performed.
11	To possess conscious about the effects of management and workplace applications of aviation management enterprises on occupational and environmental safety and the health of employees, as well as awareness about legal consequences of these applications.
12	To possess conscious about responsibility of professional and ethics.					X

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	14	4	56
Presentation/Seminar Prepration
Project	1	20	20
Report
Homework Assignments
Quizzes/Studio Critics	2	5	10
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload			134