ECTS - Airline and Airport Marketing

Airline and Airport Marketing (AVM303) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Airline and Airport Marketing AVM303 5. Semester 3 0 0 3 4
Pre-requisite Course(s)
N/A
Course Language English
Course Type Compulsory Departmental Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Question and Answer, Problem Solving, Brain Storming.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives To explain the characteristics of airline and airport marketing to the students, Explaining the concept of airline customers, Disclosure of marketing strategy that airline used.
Course Learning Outcomes The students who succeeded in this course;
  • Students will have the information theoretical basis of the airline marketing infrastructure.
  • Students will have the information of airline market, marketing environment and they will learn the marketing strategies of airlines.
  • Students recognize the problems associated with airline marketing and be able to produce solutions to problems.
Course Content Marketing, marketing mix, the concept of the market for air transport services, marketing environment, airline business and marketing strategies, airport sector.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition of Marketing and Content; Marketing Concepts and Functions, Marketing Features
2 Airline Marketing; Airline Industry Structure and Properties
3 Market Structure for Air Transport Services
4 Customer Concept, Market Segmentation
5 Marketing Environment
6 Airline Business and Marketing Strategies
7 Product in Airline Marketing
8 Mid-term Exam
9 Pricing and Revenue Management in the Airline Market
10 Distribution in Airline Marketing
11 Promotion in Airline Marketing
12 Brand Management in Airline Marketing
13 Relationship Marketing in Aviation Sector
14 The Future of Airline Marketing
15 Airport Marketing
16 Final Exam

Sources

Course Book 1. Stephen Shaw, Airline Marketing and Management, Fifth Edition, Ashgate, 2007
2. David Jarach, Airport Marketing, Ashgate, 2007

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 5
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 5
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 60
Toplam 4 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Ability to determine, identify, formulate and solve the problems in the field of aviation management; for this purpose, ability to select and apply appropriate methods of analyzing and modelling
2 Adequate knowledge in the areas of business, management, and aviation management; ability to apply to identify and solve the problems encountered in the field of air transport operations and theoretical and practical knowledge in these areas. X
3 Ability to design to meet the specific requirements of complex system or process related to aviation management, under realistic constraints and conditions; for this purpose, ability to apply modern design methods.( Realistic constraints and conditions, depending on the nature of the design, contain items as economics, environmental issues, sustainability, manufacturability, ethical, health, safety, social and political problems.) X
4 The ability to select, use and develop of modern techniques and tools that are needed for the applications needed in aviation management;the ability to use information technologies effectively.
5 To examine the problem of aviation management experimental design, conducting experiments, collecting data, analyzing and interpreting the results skills.
6 The ability to work effectively in the disciplinary and multi-disciplinary teams; individual study skills. X
7 Effective verbal and written communication skills in English; follow the information and developments in the field and be able to share with other people, use it in the B1 level of European Language Portfolio, knowing at least one foreign language.
8 Aware of the necessity of lifelong learning, ability to access to information, follow developments in science and technology and continuous self-renewal ability. X
9 Information about business applications such as project management, risk management and change management; awareness of entrepreneurship, innovation and sustainable development.
10 Information about the effects of aviation management applications on health, environment and safety in the universal and social dimensions and be aware of the legal consequences of the applications to be performed.
11 To possess conscious about the effects of management and workplace applications of aviation management enterprises on occupational and environmental safety and the health of employees, as well as awareness about legal consequences of these applications.
12 To possess conscious about responsibility of professional and ethics. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 5 5
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 106