ECTS - Marketing Management
Marketing Management (ISL502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL502 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Technical Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Learning the concepts of marketing and marketing management |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Development of Marketing and Health Services Marketing | Chapter 1 |
| 2 | Characteristics of Services, Development of the Service Sector and Characteristics of Health Care | Chapter 2 |
| 3 | Customer Behaviors | Chapter 3 |
| 4 | Marketing Information Systems and Marketing Research | Chapter 4 |
| 5 | Market Segmentation ,Target Market Selection, Market Positioning and Growth Strategies | Chapter 5 |
| 6 | Strategic Marketing Planning | Chapter 6 |
| 7 | Midterm Exam | |
| 8 | Product and Product Development Strategies | Chapter 7 |
| 9 | Price and Pricing Strategies | Chapter 8 |
| 10 | Promotion and Politics of Promotion | Chapter 9 |
| 11 | Place and Channels of Place-(Distrubution) | Chapter 10 |
| 12 | Participants, Physical Evidence and Process Management | Chapter 11 |
| 13 | Total Quality Management and Customer Satisfaction | Chapter 12 |
| 14 | New Approaches in Health Care Marketing: Relationship Marketing, Customer Relationship Management and Guerrilla Management | Chapter 13 |
| 15 | Marketing Ethics | Chapter 14 |
| 16 | Final Exam |
Sources
| Course Book | 1. Ders Kitabı Tengilimoğlu, Dilaver,Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2012, Ankara.. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration. | |||||
| 2 | 2. To have knowledge about research methods and techniques and to be able to use them | |||||
| 3 | 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business. | |||||
| 4 | 4. To be able to comprehend the basic concepts and basic functions of business administration at the level of expertise. | |||||
| 5 | 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field. | |||||
| 6 | 6. To be able to produce innovative and creative ideas and to put these ideas into practice. | |||||
| 7 | 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field. | |||||
| 8 | 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature. | |||||
| 9 | 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods. | |||||
| 10 | 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | |||||
| 11 | 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving. | |||||
| 12 | 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 20 | 20 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 127 | ||