ECTS - Social Responsibility Campaigns
Social Responsibility Campaigns (HIR504) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Social Responsibility Campaigns | HIR504 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Problem Solving, Team/Group, Project Design/Management. |
| Course Lecturer(s) |
|
| Course Objectives | The aim of this course is to provide knowledge to the students on the evaluation every stage of social responsibility projects. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Social responsibility, public interest, truth and objectivity. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | The Case For Doing At Least Some Good | p.1-22 |
| 2 | Corporate Social Initiatives | p.22-49 |
| 3 | Increasing Awareness and Concern for Social Causes | p.49-81 |
| 4 | Cause-Related Marketing | p.81-114 |
| 5 | Corporate Social Marketing | p.114-144 |
| 6 | Corporate Philanthropy | p.144-175 |
| 7 | Community Volunteering | p.175-207 |
| 8 | Socially Responsible Business Practices | s.207-235 |
| 9 | Student Presentation (Interwiev with a NGO) | |
| 10 | Twenty-five Best Practices | p.235-262 |
| 11 | A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations | p.262-277 |
| 12 | Project: A Campaign Planning | |
| 13 | Project: Execution the Campaign | |
| 14 | Project: Evaluation of the Campaign | |
| 15 | Presentation and Discussion | |
| 16 | General Evaluation and Recommendation |
Sources
| Course Book | 1. Kotler, P. Nancy Lee (2006),Kurumsal Sosyal Sorumluluk, İstanbul Mediacat. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 30 |
| Presentation | - | - |
| Project | 1 | 70 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 2 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration. | |||||
| 2 | 2. To have knowledge about research methods and techniques and to be able to use them | |||||
| 3 | 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business. | |||||
| 4 | 4. To be able to comprehend the basic concepts and basic functions of business administration at the level of expertise. | |||||
| 5 | 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field. | |||||
| 6 | 6. To be able to produce innovative and creative ideas and to put these ideas into practice. | |||||
| 7 | 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field. | |||||
| 8 | 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature. | |||||
| 9 | 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods. | |||||
| 10 | 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | |||||
| 11 | 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving. | |||||
| 12 | 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | 1 | 20 | 20 |
| Report | |||
| Homework Assignments | 1 | 5 | 5 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 73 | ||