ECTS - Product Development and Brand Managemen

Product Development and Brand Managemen (ISL412) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Product Development and Brand Managemen ISL412 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Observation Case Study, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management.
Course Learning Outcomes The students who succeeded in this course;
  • Knows the basic concepts of the product
  • Can classify products
  • Knows new product design and production process
  • Is able to create brand strategy
  • Can manage the brand to increase the value
Course Content Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Product and Brand Management
2 Basic concepts about "the product"
3 Classification of products
4 New product development process
5 New product development process (continued)
6 Product mix and product strategies
7 Product Life cycle and strategies
8 Differences between product and brand, history and benefits of branding
9 Midterm Exam
10 Branding process
11 Brand identity, image and positioning
12 Customer-based brand value
13 Brand Extension Strategies
14 Presentations
15 Presentations
16 Final exam

Sources

Course Book 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 35
Toplam 5 100
Percentage of Semester Work 65
Percentage of Final Work 35
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 To acquire extensive theoretical and applied knowledge about the field of art and design.
2 To conduct academic research on the terms, notions, cases and issues related to the field; to identify, comprehend, design and apply them through proper/correct methods and techniques.
3 To transform the field knowledge into creative thinking skills.
4 To be able to plan and carry out projects, related to the field, in conceptual and production process both as an individual and as a member of a group. To evaluate and share the results with society. X
5 To specify the field competencies and to develop a lifelong social responsibility and critical thinking ability.
6 To be able to use information technologies in the field effectively at the European Computer Driving Licence Advanced Level.
7 To have a good command of a foreign language at European Language Portfolio B1 Level and to be able to communicate with the colleagues and to follow the developments in the field.
8 To produce and carry out projects by using quantitative and qualitative data in the field and to share them with the professionals or non-professionals. X
9 To be aware of national and international values in art and design and to acquire professional ethics.
10 To transform the abstract and concrete concepts into creative thoughts and authentic works.
11 To gain knowledge about culture and history of art and acquire an esthetical consciousness.
12 To acquire sufficient knowledge and develop an awareness of the universal justice, cultural, ethical and natural preservation, and occupational health and safety. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Project 1 20 20
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128