ECTS - Creative Communication
Creative Communication (GRT488) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Creative Communication | GRT488 | Elective Courses | 1 | 2 | 0 | 2 | 4 |
| Pre-requisite Course(s) |
|---|
| - |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | The purpose of this course is to teach students that communication designing is to analyze the daily life with the designer’s discipline. Additionally to cover the steps and the methods of well-prepared advertisement. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The concept of living in the world of advertising; working at an ad agency, task definitions, and relationships, along with the A B C`s of creativity in advertising brief, creative brief, press announcement, advertisement concepts; press advertisement, commercials; presentation and preparation of a campaign. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Discussing what students understand from a visual without wording and what students see from a heading without visuals which are selected from the archive. To start the course by making students realize that nothing is as it seems | |
| 2 | Overview of the subjects of the course and introduction to basic advertising terminology and notions (ex: Brief, Concept, Teaser, Hardsell, Tagline, P.O.P, etc.) | |
| 3 | The description of advertising which appeared from the advertisement notion. The instruments of advertising and the main principles. Introducing and discussing the terminology of advertising which has an enriched meaning in American English based words. | |
| 4 | The represented person, company, product and service of the advertising field, and the relations and the responsibilities between them will be explained. | |
| 5 | The staff of advertisement sector, their job descriptions and relations will be told. | |
| 6 | Covering and consolidating the values that cause, feed and maintain the creativity. Play. Language. Humor. Art. | |
| 7 | Creative communication: the story of creativity surrounded with which information and skills will be taught. | |
| 8 | Midterm | |
| 9 | To introduce with the source-message-target customer trio by the arc- arrow-apple metaphor. To consolidate the importance of analyzing the source ( brief) and the apple ( target customer) in order to create the message | |
| 10 | Communication: common ground of love, literature, politics and advertising which seems completely different branches. necessary main information about current communication values. | |
| 11 | Brief. Analyzing the informative report which is given for the message to be designed, through the real samples in detail. | |
| 12 | Studying on the real samples to learn and understand how the client’s brief is transferred to creative brief to start the creativity stage. | |
| 13 | Studying the basic advertisement tools such as slogan, press release, outdoor, jingle, advertisement film and campaigns by observing the real project samples. | |
| 14 | After defining the main truths, students are going to be divided into unit agency groups. The students are going to prepare a presentation realted to current actual brief including slogan, press release, advertisement film and finally a campaign. They are going to be criticized. | |
| 15 | The final campaign projects are going to be evaluated by the help of the classmates and the moderating of the instructor. | |
| 16 | Final Exam ( Project evaluation) |
Sources
| Other Sources | 1. John Berger Görme Biçimleri (Ways of Seeing) |
|---|---|
| 2. Marshall McLuhan The Medium is The Message (Araç Mesajdır, 1967) | |
| 3. İhap Hulusi Müsellesten Üçgene, (1998) | |
| 4. Ü. Oskay, İletişimin ABC'si | |
| 5. J. Seguela, Anneme Reklamcı Olduğumu Söylemeyin... O Beni Bir Genelevde Piyanist Sanıyor! Afa Yayınları |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 20 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 80 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 40 |
|---|---|
| Percentage of Final Work | 60 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acquires Art and Design culture and aesthetic knowledge, theoretical and applied knowledge about the discipline. | X | ||||
| 2 | Knows the legal regulations and processes about Art and Design. | |||||
| 3 | Has knowledge about interdisciplinary interaction associated with the relevant field of Art and Design. | X | ||||
| 4 | Describes the concepts, ideas, facts, and problems related with the field; perceives, designs, and applies them multi-dimensionally. | X | ||||
| 5 | Evaluates interaction with sub-disciplines related with the field, uses the information creatively. | X | ||||
| 6 | Works, undertakes responsibility, and carries out plans individually and as a group member. | X | ||||
| 7 | Identifies the learning requirements about the field, and directs his learning within a lifelong sense of social conscience. | X | ||||
| 8 | Uses information and communication technologies required by the field at least at an advanced level of Europe Computer Literacy License. | |||||
| 9 | Follows new information relevant with the field and communicates with colleagues using a foreign language (Europe Language Portfolio General Level: B1 Level). | |||||
| 10 | Creates projects supporting solution suggestions to problems in his field with qualified and quantified data; shares them with experts and non-experts. | X | ||||
| 11 | Converts concrete and abstract concepts into creative thinking, innovative and original products, analyzes the acquired information and skills with a critical approach. | |||||
| 12 | Is aware of national and international values of art and design, and acts in accordance with ethical values. | X | ||||
| 13 | Has knowledge, equipment, and aesthetic awareness about art culture and history that is necessary for carrying out successful studies related with the discipline. | |||||
| 14 | Has enough awareness about the universality of social rights, social justice, quality culture, and protection of cultural values and environment, occupational health and safety. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 6 | 4 | 24 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 4 | 6 | 24 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 4 | 4 |
| Prepration of Final Exams/Final Jury | 1 | 4 | 4 |
| Total Workload | 104 | ||