ECTS - Entrepreneurship in Tourism and Hospitality Industry
Entrepreneurship in Tourism and Hospitality Industry (TOUR216) Course Detail
Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
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Entrepreneurship in Tourism and Hospitality Industry | TOUR216 | 4. Semester | 3 | 0 | 0 | 3 | 5 |
Pre-requisite Course(s) |
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N/A |
Course Language | English |
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Course Type | Compulsory Departmental Courses |
Course Level | Bachelor’s Degree (First Cycle) |
Mode of Delivery | Face To Face |
Learning and Teaching Strategies | Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice. |
Course Lecturer(s) |
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Course Objectives | The aim of this course is to introduce students the idea of entrepreneurial activity within the tourism and hospitality industy. |
Course Learning Outcomes |
The students who succeeded in this course;
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Course Content | Nature and importance of entrepreneurship within the tourism and hospitality industry, women and youth entrepreneurship,history of entrepreneurship, international entrepreneurship opportunities, creativity, developing a business idea,preparing a business plan,marketing plan, financing, franchising, entrepreneurial strategy, launching a new venture |
Weekly Subjects and Releated Preparation Studies
Week | Subjects | Preparation |
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1 | Introduction | Chapter 1 |
2 | The nature and importance of entrepreneurship in the tourism industry | Chapter 2 |
3 | Women and young entrepreneurs | Chapter 3 |
4 | Historical perspectives of entrepreneurship | Chapter 4 |
5 | Creativity | Chapter 5 |
6 | Developing a business idea | Chapter 6 |
7 | Mid-Term Exam | Mid-Term Exam |
8 | Writing a business plan | Chapter 7 |
9 | Writing a business plan | Chapter 8 |
10 | Marketing plan | Chapter 9 |
11 | Franchising: Another entrepreneurial opportunity | Chapter 10 |
12 | Developing an entrepreneurial strategy | Chapter 11 |
13 | Launching a new venture | Chapter 12 |
14 | Launching a new venture | Chapter 13 |
15 | Review | Review |
16 | Final Exam | Final Exam |
Sources
Course Book | 1. Morrison, A., Rimmington,M. and Williams,C. 2006. Entrepreneurship in the Hospitality, Tourism and Leisure Industries.Elsevier. |
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Evaluation System
Requirements | Number | Percentage of Grade |
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Attendance/Participation | 1 | 20 |
Laboratory | - | - |
Application | - | - |
Field Work | - | - |
Special Course Internship | - | - |
Quizzes/Studio Critics | - | - |
Homework Assignments | - | - |
Presentation | - | - |
Project | - | - |
Report | - | - |
Seminar | - | - |
Midterms Exams/Midterms Jury | 1 | 35 |
Final Exam/Final Jury | 1 | 45 |
Toplam | 3 | 100 |
Percentage of Semester Work | 55 |
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Percentage of Final Work | 45 |
Total | 100 |
Course Category
Core Courses | X |
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Major Area Courses | |
Supportive Courses | |
Media and Managment Skills Courses | |
Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
# | Program Qualifications / Competencies | Level of Contribution | ||||
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1 | 2 | 3 | 4 | 5 | ||
1 | The skills of understanding, explaining, and using the fundamental concepts of tourism management | X | ||||
2 | Analyzing and designing management techniques and practices in tourism organizations | X | ||||
3 | Understanding the planning, organizing, executing, coordinating and control functions of tourism management, along with explanation and implementation of them | X | ||||
4 | Understanding the strategic, tactical and operational dimensions of the tourism management | X | ||||
5 | Ability to use the modern techniques and technological devices of tourism industry | X | ||||
6 | Improving the ability to effectively implement the knowledge and skills in alternative tourism areas | X | ||||
7 | Concentrating practice along with theoretical frame of tourism management | X | ||||
8 | Developing the skills of communication | X | ||||
9 | Understanding the trends in the tourism industry | X | ||||
10 | Having the quality consciousness in the tourism industry | X | ||||
11 | Adopting work ethic and social responsibility in the tourism industry | X | ||||
12 | Ability to effectively implement the business knowledge and skills in at least one of the following fields: service, marketing, finance, human resources and accounting in tourism management | X |
ECTS/Workload Table
Activities | Number | Duration (Hours) | Total Workload |
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Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
Laboratory | |||
Application | |||
Special Course Internship | |||
Field Work | |||
Study Hours Out of Class | 25 | 1 | 25 |
Presentation/Seminar Prepration | |||
Project | |||
Report | |||
Homework Assignments | 1 | 5 | 5 |
Quizzes/Studio Critics | |||
Prepration of Midterm Exams/Midterm Jury | 10 | 2 | 20 |
Prepration of Final Exams/Final Jury | 16 | 2 | 32 |
Total Workload | 130 |