ECTS - Public Relations and Advertising in Turkey

Public Relations and Advertising in Turkey (HIR508) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Public Relations and Advertising in Turkey HIR508 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
  • Dersi veren öğretim elemanı
Course Assistants
Course Objectives Examining the public relations and advertising practices used in Turkey.
Course Learning Outcomes The students who succeeded in this course;
  • To learn about public relations in Turkey and the historical development of advertising.
  • To have a general knowledge about legal regulations in advertising and public relations.
Course Content How media relations are created, sustained and managed in Turkey.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Discussions on Power in Social Theory 1st Chapter
2 Asymmetric and Symmetric Power 2nd Chapter
3 Power tools (Knowledge, Ideology, Discourse, Violence and Capital) 3rd Chapter
4 Public Relations / Public Relations and Power Connection 4th Chapter
5 Asymmetric and Symmetric Public Relations 5th Chapter
6 1st Midterm
7 Political, Economic and Social Situation before the Republic 6th Chapter
8 Pre-republic Public and Private Sector Public Relations Practices 7th Chapter
9 Political, Economic and Social Situation in the Republican Period 8th Chapter
10 Public Relations in Public Sector and Private Sector in Today 9th Chapter
11 Presentation
12 Examples of Public Relations from the Pre-Republican Period to the Year 2000 10th Chapter
13 The Behavioral Direction of Public Relations Practices from the Pre-Republican Period to the Year 2000 11th Chapter
14 General Overview
15 Final exam

Sources

Course Book 1. Nesrin Canpolat (2013). Türkiye'de Halkla İlişkilerin Gelişimi, Seçkin Yayıncılık.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 25
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 2 30
Final Exam/Final Jury 1 30
Toplam 5 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Develop understanding of translation theories, concepts and history, and their application to the processes used in translating
2 Develop critical knowledge and understanding of current issues, European Union and international relations, law and technical issues in terms of translation studies
3 Detect, define, formulate and solve the problems to be encountered in translation process
4 Acquire the skills of translation analysis, criticism and hermeneutics
5 Develop critical understanding of international affairs and cultural studies regarding to profession of translation
6 Improve skills of research techniques, use CAT tools, databases and other printed and electronic devices and sources efficiently
7 Develop efficient individual and group working skills, build self-confidence for taking responsibility and acquire powerful communication skills.
8 Build awareness for life-long learning; to catch the developments in science and technology and sustain continuous personal development.
9 Acquire knowledge on ethical and professional issues in translation
10 Build awareness about project management and the rights of employees and the legal consequences of translation applications.
11 Build awareness about the universal and societal dimensions of translation studies and gather information about the problems of the contemporary World.
12 Improve skills to use source and target languages fluently in presentations and academic studies
13 Acquire knowledge on terminology management and global translation quality standards at a professional level

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0