ECTS - Entrepreneurial World of Contemporary Art

Atılım University - ECTS INFORMATION GUIDE

Entrepreneurial World of Contemporary Art (ART269) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Entrepreneurial World of Contemporary Art ART269 Fall and Spring 3 0 0 3 4
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives Networking in the Contemporary Art Industry across the World and Turkey, Expression of Organizational Form, Explaining How Institutions and Organizations Direct the Art with Socio-political Impacts of the Freelance Artists, Showing the Socio-economic Perspective of the Global Organization of Art, Opening up the Horizon for Producing Creative Entrepreneurship Ideas in the Essential Fields, Raising Awareness about the Power of the Communication with Global Investors in the Business World through Art.
Course Learning Outcomes The students who succeeded in this course;
  • - Acknowledge the term of contemporary art and the role of the artist in production, in the whole range of meaning
  • - Understand the global organization of art and its economic strength
  • - Know that the artworks are considered one of the best investment objects
  • - Learn the role of art historians, curators, art dealers and other participants of the business world for art market beyond artists,
  • - Know the socio-economic impacts of the contemporary art activities in the urban scale and the urban community
  • - Learn the importance of the essential service industry from different fields in the national and international art events and developing entrepreneur ideas.
Course Content The function and global organisation of contemporary art, which are considered as one of the most important investment tools in the world by international institutions, the socio-economic dimension of the events and the relationship between the world of art: collector, sponsor, and entrepreunership.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Information about the Course. Art-Contemporary Art Terms: Historical Process.
2 Historical Relations of Art and Money; Art Markets during the ancient time; Development of World Exhibitions and participation of Ottoman Empire; Examples from 19th and 20th Century.
3 From Avant-Garde Art to the Art Industry; Developments of the 20th Century Art.
4 Globalization in Art Trade; Freelance Artists-Art Industry Art as an Object of Desire and Investment Tool.
5 Economic Dimension of Contemporary Art, examples from World and Turkey, Government Funding for Art and Culture Investments and Entrepreneurship.
6 Gatekeeper: Artwork Selectors, Urban Culture, Art Production, Galleries, Auctions, Curators, Art Historians, Art Directors and Other Professions in the Art Market.
7 Collections of the Banks and Companies, Private Museums; National and International Art Institutions: Art Patrons/Art Investor Companies, Sponsors of the Art
8 Art Fairs in the 20th Century: From Art Basel to Art Miami and Hong Kong, Dubai; Contemporary Vienna , Armory New York, Contemporary Istanbul, ArtAnkara, Frieze London, Fiac, Paris, Madrid, Lisbon, Torino etc.
9 Art Biennials and Development; Socio-economic Impacts for the Cities: Venice Biennale, Documenta Kassel, Paris, Berlin
10 Biennials in Turkey and Urban Economy: Istanbul, Canakkale, Sinop.
11 Triennials, Youth Art Events: Milan, Echigo-Tsumari Art, Oslo Architecture Triennial, Yokohama, Students Triennials
12 Art in the Digital Age and Art Market
13 Presentations
14 Presentations
15 Presentations
16 Final Exam

Sources

Other Sources 1. Adorno, T. W. (2001) The Culture Industry: Selected Essays on Mass Culture. (2nd New Edition). J. M. Bernstein (Ed.), Routledge: Taylor & Francis Group.
2. Adorno, T. W. (2008). Kültür Endüstrisi Kültür Yönetimi. Nihat Ülner (Trans.). İstanbul: İletişim Yayınları.
3. Artun, A. (2015). Çağdaş Sanatın Örgütlenmesi. İstanbul: İletişim Yayınları.
4. Baudrillard, J. (2014). Sanat Komplosu; Yeni Sanat Düzeni ve Çağdaş Estetik 1. İstanbul: İletişim Yayınları.
5. Haacke, H. (2006). Müzeler- Bilinç Yöneticileri, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
6. Haacke, H. (2006). Sergilenmeye Uygun Sanat, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
7. Leuthold, M. S. (2011). Cross-cultural Issues in Art: Frames for Understanding. Routledge: Taylor & Francis Group.
8. Stallabrass, J. (2009). Sanat A.Ş.: Çağdaş Sanat ve Bienaller, Esin Soğancılar (Trans.). İstanbul: İletişim Yayınları.
9. Thompson, D. (2008). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. London: Aurum Press.
10. Thompson, D. (2011). Sanat Mezat; 12 Milyon Dolarlık Köpek Balığı -Çağdaş Sanatın ve Müzayede Evlerinin Tuhaf Ekonomisi, Renan Akman (Trans.). İstanbul: İletişim Yayınları.
11. Thornton, S. (2009). Seven Days in The Art World. London: Granta Books
12. Tomlinson, John (2004): Küreselleşme ve Kültür, Çeviren: Arzu Eker, İstanbul: Ayrıntı Yayınları.
13. Wu, C-T. (2002). Kültürün Özelleştirilmesi; 1980’ler Sonrasında Şirketlerin Sanata Müdahalesi. İstanbul: İletişim Yayınları.
14. Tomlinson, J. (2004). Küreselleşme ve Kültür. Arzu Eker (Trans.). İstanbul: Ayrıntı Yayınları.
15. Tüzel, M., Gen, E. Sanat Hayat Dizisi. İstanbul: İletişim Yayınları.
16. Yardımcı, S. (2014). Kentsel Değişim ve Festivalizm: Küreselleşen İstanbul’da Bienal. İstanbul: İletişim Yayınları.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 40
Presentation 1 30
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 30
Toplam 4 100
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Critical Thinking: Questioning and expressing abstract thoughts, evaluating opposing views, and gaining the ability to analyze the results achieved with similar criteria.
2 Communication: Reading, writing, expressing ideas in accordance with the purpose; gaining the ability to use different representation media to convey design thinking.
3 Research: Comparatively evaluating the information obtained regarding the design process and gaining the ability to document and practice it.
4 Design: In the process of creative thinking and reproduction of design knowledge; Gaining the ability to achieve new and original results in the context of universal design principles such as sustainability and accessibility.
5 World Architecture: Understanding world architecture in the context of historical, geographical and global relations.
6 Vernacular Architecture / Cultural Diversity: Understanding the architectural creations and examples of geography in the context of historical and cultural relations. Understanding the differences in value judgments, behavioral patterns, and social and spatial patterns that define different cultures.
7 Cultural Heritage and Conservation: Understanding cultural heritage, conservation awareness, environmental awarenes and ethical responsibility, conservation theories and methods.
8 Sustainability: Gaining the ability to design sustainably by using information about the natural and built environment, using various tools to minimize undesirable environmental impacts on future generations.
9 Social Responsibility: Understanding the architect's responsibility to protect the public interest, to be respectful of historical/cultural and natural resources, and to improve the quality of life.
10 Nature and Human: Understanding all aspects of the interaction between natural systems and the design of the built environment and humans.
11 Geographical Conditions: Understanding the relationships between site selection, settlement and building design taking into account cultural, economic and social characteristics as well as natural features such as soil conditions, topography, vegetation, natural disaster risk, etc.
12 Safety: Understanding the basic principles of security and emergency systems in natural disasters, fire, etc. at the building and environmental scale.
13 Structural Systems: Understands the principles of behaviour, development and implementation of static and dynamic structural systems sustained by vertical and lateral forces.
14 Building Physics and Environmental Systems: Understanding the basic principles of building physics and energy use in design of physical environmental systems such as lighting, acoustics, air conditioning, etc. and the importance of using appropriate performance assessment tools.
15 Building Facade Systems: Understanding the basic principles, implementation methods and importance of building facade materials and systems design.
16 Building Service Systems: Understanding the basic principles of design of service systems such as plumbing, electrical, circulation, communication, security and fire protection.
17 Building Materials and implementations : Understanding the principles and standards related to the production, utilization and implementations, environmental impacts and reusability of building materials in the context of technological developments.
18 Integration of Building Systems: Evaluating structural, environmental, security, facades, building service systems in design also selecting and integrating them.
19 Programme Preparation and Evaluation: Preparation of the architectural project programme in accordance with the requirements of the employer and user, appropriate examples, spatial and equipment requirements, financial limitations, site conditions, relevant laws, regulations and design criteria by considering the public interest.
20 Comprehensive Project Development: Gaining the ability to develop and integrate an architectural project at different scales, by considering environmental and building systems and building technologies.
21 Consideration of Building Cost: Understanding the basic factors related to the cost of building construction and utilisation.
22 Architect-Employer Relationship: Determining the needs of the employer, the owner and the user and understanding the responsibility to resolve them in a way that not conflict with the public interest.
23 Teamwork and Co-operation: Gaining the ability to work in co-operation with project teams and multidisciplinary teams in order to successfully complete design and implementation projects.
24 Project Management: Understanding architectural project procurement methods, selection of consultants, formation of project teams, project delivery methods, service contracts, etc.
25 Implementation Management: Understanding the basic principles of architectural implementation process such as financial management, business planning, quality management, risk management, discussion, compromise, etc.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 6 2 12
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 2 5 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 100