ECTS - - E-Ticaret ve Pazarlama
Compulsory Departmental Courses
ATU100 - Orientation (1 + 0) 1
President's Speech; Life at Atılım (Presentations by Administrative Units); Library Seminars; Book Borrowing-Returning Session; Department Promotion Meetings; Promotion of Sports Activities; Visits to Kiosks of Student Clubs and Communities; Informative Presentation on Education Technologies; participation in events organized within the scope of ATU 100.
CMPE185 - Introduction to Computers and Information Systems (1 + 2) 3
Fundamentals of information systems, system and application software; input, processing, storage, output and communication; exploring the windows environment; learning management systems; internet applications; use of applications software: word processing, spreadsheets and creating presentations, integrating and sharing information between
ETP103 - E-Commerce and Artificial Intelligence (3 + 0) 6
After the topics of E-Commerce process, customer experience in E-Commerce, requirements of E-Commerce and stakeholders of E-Commerce are covered, what is Artificial Intelligence, Customer Oriented Artificial Intelligence Applications and Artificial Intelligence Applications Supporting E-Commerce Process will be examined.
ETP104 - Social Media Management (3 + 0) 6
The importance of social media for individuals and organizations, How to determine the management strategy for social media? Identifying the target audience, Is there prime time in social media? Determination of publication policy for social media, Advertising and product placement in social media publications, Responding to criticism, comments and questions in social media, Agenda setting and conversation management in social media, Campaign management in social media, Crisis management in soci
ETP108 - Visual Communication Design I (2 + 1) 6
In the Visual Communication Design I course; In addition to providing information about the working areas, professional characteristics, well-known designers and the designs produced by designers, introductory assignments will be given by examining the issues of reading and interpreting an image, creative idea production and attributing meaning to visual concepts.
ETP201 - Customer Relationship Management (3 + 0) 5
Introducing customer relationship management (CRM), CRM value chain, information technology of CRM, customer portfolio analysis, customer acquisition, customer network creation and management, creating value for customers, managing customer lifetime value, customer loyalty and development, CRM organization.
ETP202 - Value Chain Management (3 + 0) 5
Topics in the value chain such as purchasing, material flow management, production, product, marketing, sales, distribution, customer relationship management, service management, demand management, order fulfillment, supplier relationship management, IT, product development, reverse transactions, etc.
ETP206 - Market Research (3 + 0) 5
Importance of market research, Market research process, Defining the problem in market research, Sampling and sampling methods, Primary and secondary data in market research, Types of questions and scales in market research, Observation and observation methods in market research, Experiment method in market research, Collection of data and classification of data, Analysis and interpretation of data, Preparation of market research report.
ETP207 - Marketing Management in E-Commerce (3 + 0) 5
Introduction to electronic marketing, e-business, e-commerce and e-marketing concepts, development of marketing on the Internet and transition to marketing on the Internet, markets on the Internet, marketing process in electronic marketing, target market strategies in electronic marketing, product / service decisions and price in e-marketing, promotion decisions and distribution in e-marketing, creation of marketing strategy on the Internet, shopping on the Internet
ETP208 - Advertising in the Digital Age (3 + 0) 5
It covers basic information about traditional advertising; the characteristics of the new consumer emerging in the context of new communication technologies; new advertising types, methods, strategies and tools to be used to communicate effectively with this new consumer; digital advertising terminology; changing research, planning, implementation and evaluation and measurement techniques in advertising.
ETP211 - Visual Communication Design II (2 + 1) 5
In Visual Communication Design II course; learning design processes such as problem solving methods, approach to the problem, research, problem definition, target audience, visual solution and evaluation of the problem. To be able to create creative corporate identity design products that provide language integrity by considering the suitability of the target audience. Preparing a press release by producing effective visuals and slogans for an organization
ETP212 - Web Design in E-Commerce (0 + 3) 5
WWW and Html concepts are explained. File types, image formats are taught. Visual elements suitable for the web environment are designed. In addition, a web site interface is defined and its subtleties are taught. As a result, a web site interface is designed. On this information, a basic introduction to the flash program is made and a web advertisement is designed
HIST101 - Principles of Atatürk and History of Turkish Revolution I (2 + 0) 2
French Revolution; structure and geopolitic positioning of Ottoman Empire, reasons of its decline; Westernization movements, First and Second Constitutional Monarchy declarations; Libya and Balkan wars; First World War; period before the War of Independence, congresses, National Pact, establishment of Turkish Grand National Assembly.
HIST102 - Principles of Atatürk and History of Turkish Revolution II (2 + 0) 2
War of Independence; Lausanne Treaty; declaration of the Republic; removal of sultanic rule and caliphate; Atatürk`s revolutions; establishment of national economy; Second World War, before and after; Turkish Republic after 1960.
KRY111 - Career Planning (1 + 0) 1
Being a student at Atilim University, Student-centered programs at Atilim University, Faculty, Department presentations, Career Planning and Coop Program, Erasmus, CV writing types, Interview techniques, Effective Communication and presentation techniques, Intelligence and Personality
TURK401 - Turkish Language I (2 + 0) 2
Languages and their classification; history of Turkish language, its spread over the world and its place among other languages; Turkish language in the republic era; orthography; expressions; foreign words, suffixes and prefixes; punctuation; language and verbalism.
Elective Courses
ART201 - Introduction to Photography (3 + 0) 4
Definition of photography and the photographer, the uses of photography in life, camera and its parts (aperture, iso, shutter, lens), light and its use in photography, composition rules in photography, the works of photographers from the world and Turkey.
ART285 - Innovative Visual Narrative (3 + 0) 4
Investigation of the visual narration processes through selected examples;preperation of a research report in line with the selected type of visual narration; information about the effectiveness of the visual material or visual narrative on thinking,decision making and personal communication;evaluation;effects of innovative approaches on visual
ART291 - Body Language and the Art of Persuasion (3 + 0) 4
Posture, mimic, gesture, a correct and accurate way of using the intonation of speech; leadership skills and abilities to convince or persuade someone to accept a desired way of thinking in the business and social environment; convincing others to adopt new ideas using body language.
ART297 - Creative Presentation in Digital Arts (3 + 0) 4
3D modeling techniques suitable for 3D product presentation, workflows of multiple software design, scene lighting render and animation settings, editing presentation animation, using render passes layers in compositing and color correction process.
ISL328 - Financial Literacy and Legislation for Entrepreneurs (3 + 0) 5
Tax legislation, business law information and obligations related to legal legislation in start ups, different company and business types and selection principles, interpretation of financial statements (balance sheet, income statement, cash flow statement).
ISL414 - Entrepreneurship and Business Plan (3 + 0) 5
Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques and types, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan, techniques of preparing a business plan, from planning to practice, marketing, production
ISL428 - Brand Management (3 + 0) 5
Definition of a brand, brand name, brand attributes, brand positioning, image building, the difference between brand image and brand identity, sources of brand identity, methods to build brand awareness, brand loyalty, brand association, the relationship between brand equity and customer equity.
ISL437 - Entrepreneurship and Innovation Seminars (3 + 0) 5
Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques, barriers of innovation, internal and external factors of entrepreneurship, intrapreneurship, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan,