ECTS - Digital Marketing
Digital Marketing (ISL440) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Digital Marketing | ISL440 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Associate (Short Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | This course is designed to teach students about marketing mix elements in digital world. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The aspects of Internet, social media and mobile marketing that are most relevant to the marketing mix for 'Business to Business' (B2B), 'Business to Consumer' (B2C) and 'Not-for-Profit' marketing, communications and PR. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Transforming from Traditional to Digital Values | From the textbook, Chapter 1 |
| 2 | Aligning Digitally With Your Business Strategy | |
| 3 | Barriers and Considerations | |
| 4 | Case Analysis | |
| 5 | Search Engine Optimization (SEO) | Related Chapter from the Book |
| 6 | Social Media | Chapter 8 from text book |
| 7 | User Experience and Transformation | Text Book Chapter 9 |
| 8 | Midterm | |
| 9 | CRM and Retention | Related Chapter from the book |
| 10 | True Personalization and Customer Service; | Chapters 11 and 12 from text book |
| 11 | Case Analysis | |
| 12 | Content Strategy; | Chapter 13 from the book |
| 13 | Presenting the Digital Strategy | Chapter 15 from the text book |
| 14 | Presenting the Digital Strategy | Chapter 15 from the text book |
| 15 | Presentation | |
| 16 | Final Exam |
Sources
| Course Book | 1. Digital Marketing Strategy: An Integrated Approach to Online Marketing, Kigsnorth, S. , 2016 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 10 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 1 | 15 | 15 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 127 | ||