ECTS - Principles of Marketing
Principles of Marketing (ISL241) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Principles of Marketing | ISL241 | 1. Semester | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Associate (Short Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Main principles of marketing, strategies, marketing environment, marketing mix, market segmentation and product life cycle. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Marketing concept and new trends | Course book, pp. 1-22 |
| 2 | Market environment and strategic planning | Course book, pp. 23-52 |
| 3 | consumer market and consumer behavior | Course book, pp. 69-86 |
| 4 | Industrial market and international market | Course book, pp. 87-104 |
| 5 | Market segmentation and target market | Course book, pp. 105-116 |
| 6 | Positioning | Course book, pp. 116-124 |
| 7 | Midterm | |
| 8 | Product classification and product development process | Course book, pp. 125-138 |
| 9 | Product life cycle and strategies at different stages | Course book, pp. 139-153 |
| 10 | Price and pricing methods | Course book, pp. 153-164 |
| 11 | Pricing strategies | Course book, pp. 164-175 |
| 12 | Promotion and promotion strategies | Course book, pp. 176-186 |
| 13 | Integrated marketing communication | Course book, pp. 186-194 |
| 14 | General review | |
| 15 | Student presentations | |
| 16 | Final exam |
Sources
| Course Book | 1. Mucuk, İ. (2014). Pazarlama İlkeleri (20. Baskı). İstanbul: Türkmen Kitabevi. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 10 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Have knowledge about the basic concepts of e-commerce and marketing | |||||
| 2 | Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing. | |||||
| 3 | Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices. | |||||
| 4 | Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing. | |||||
| 5 | Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability. | |||||
| 6 | Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing. | |||||
| 7 | Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork. | |||||
| 8 | Learns the basics of web design. | |||||
| 9 | Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement | |||||
| 10 | Have knowledge about data literacy and data management. | |||||
| 11 | Have a command of changing communication strategies and technologies and can manage processes | |||||
| 12 | Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 1 | 15 | 15 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 127 | ||