Social Media Management (ETP104) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Social Media Management ETP104 3 0 0 3 6
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Associate (Short Cycle)
Mode of Delivery
Learning and Teaching Strategies .
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
Course Content The importance of social media for individuals and organizations, How to determine the management strategy for social media? Identifying the target audience, Is there prime time in social media? Determination of publication policy for social media, Advertising and product placement in social media publications, Responding to criticism, comments and questions in social media, Agenda setting and conversation management in social media, Campaign management in social media, Crisis management in soci

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation

Sources

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 0 0
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0