ECTS - Marketing Research
Marketing Research (MAN448) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Research | MAN448 | Area Elective | 3 | 0 | 0 | 3 | 7 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Drill and Practice, Project Design/Management. |
| Course Lecturer(s) |
|
| Course Objectives | The main purpose of the marketing research course is to teach basic concepts of marketing research and methodological approach. In marketing research course, students will learn the steps of marketing research process, sampling methods, calculation of required sample size, data collection methods, basic research topics in marketing, statistical data analysis and preparing the marketing research report. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Definition and function of marketing research, marketing research process, identification of research problem and hypothesis proposal, data types and sources, identification of research models, exploratory research, descriptive research, causal research, sampling, measurement and scales, questionnaire design, descriptive data analysis, hypothesis |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Marketing Research | |
| 2 | Research formulation and hypothesis | Related pages of the text book |
| 3 | Data types and sources | Related pages of the text book |
| 4 | Set up project groups, identify research question, write down hypothesis | |
| 5 | Research Models I- Exploratory Research | Related pages of the book |
| 6 | Research Models II- Descriptive Research | Related pages of the book |
| 7 | Research Models III- Causal Research | Related pages of the book |
| 8 | Midterm Exam | |
| 9 | Sampling | Related pages of the book |
| 10 | Measurement and Scales | Related pages of the book |
| 11 | Questionnaire Design | Related pages of the book |
| 12 | Data Analysis | Related pages of the book |
| 13 | Marketing Research Report | Related pages of the book |
| 14 | Presentations | |
| 15 | Presentations | |
| 16 | Final Exam |
Sources
| Course Book | 1. • Naresh K. Malhotra, Marketing Research: An Applied Orientation, Prentice-Hall, 2010, 6th edition. |
|---|---|
| 2. • Ercan Gegez, Pazarlama Arastirmasi, Beta Yayinları |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 40 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 35 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 65 |
|---|---|
| Percentage of Final Work | 35 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Adequate knowledge in mathematics, science and computing fields; ability to apply theoretical and practical knowledge of these fields in solving engineering problems related to information systems. | X | ||||
| 2 | Ability to identify, define, formulate and solve complex engineering problems; selecting and applying proper analysis and modeling techniques for this purpose. | |||||
| 3 | Ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; ability to apply modern design methods for this purpose. | |||||
| 4 | Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in information systems engineering applications; ability to use information technologies effectively. | |||||
| 5 | Ability to gather data, analyze and interpret results for the investigation of complex engineering problems or research topics specific to the information systems discipline. | |||||
| 6 | Ability to work effectively in inter/inner disciplinary teams; ability to work individually. | |||||
| 7 | a. Effective oral and written communication skills in Turkish; ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. b. Knowledge of at least one foreign language; ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |||||
| 8 | Recognition of the need for lifelong learning; the ability to access information and follow recent developments in science and technology with continuous self-development. | |||||
| 9 | a. Ability to behave according to ethical principles, awareness of professional and ethical responsibility. b. Knowledge of the standards utilized in information systems engineering applications. | |||||
| 10 | a. Knowledge on business practices such as project management, risk management and change management. b. Awareness about entrepreneurship, and innovation. c. Knowledge on sustainable development. | |||||
| 11 | a. Knowledge of the effects of information systems engineering applications on the universal and social dimensions of health, environment, and safety. b. Awareness of the legal consequences of engineering solutions. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 1 | 15 |
| Presentation/Seminar Prepration | 1 | 15 | 15 |
| Project | 1 | 40 | 40 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 35 | 35 |
| Total Workload | 173 | ||