ECTS - Product Development and Brand Management

Product Development and Brand Management (MAN412) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Product Development and Brand Management MAN412 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Observation Case Study, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management.
Course Learning Outcomes The students who succeeded in this course;
  • Knows the basic concepts of the product
  • Knows the basic concepts of the product
  • Can classify products
  • Can classify products
  • Knows new product design and production process
  • Knows new product design and production process
  • Is able to create brand strategy
  • Is able to create brand strategy
  • Can manage the brand to increase the value
  • Can manage the brand to increase the value
Course Content Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Product and Brand Management
2 Basic concepts about "the product"
3 Classification of products
4 New product development process
5 New product development process (continued)
6 Product mix and product strategies
7 Product Life cycle and strategies
8 Differences between product and brand, history and benefits of branding
9 Midterm Exam
10 Branding process
11 Brand identity, image and positioning
12 Customer-based brand value
13 Brand Extension Strategies
14 Presentations
15 Presentations
16 Final Exam

Sources

Course Book 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 35
Toplam 5 100
Percentage of Semester Work 65
Percentage of Final Work 35
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Adequate knowledge in mathematics, science and computing fields; ability to apply theoretical and practical knowledge of these fields in solving engineering problems related to information systems.
2 Ability to identify, define, formulate and solve complex engineering problems; selecting and applying proper analysis and modeling techniques for this purpose.
3 Ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; ability to apply modern design methods for this purpose.
4 Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in information systems engineering applications; ability to use information technologies effectively.
5 Ability to gather data, analyze and interpret results for the investigation of complex engineering problems or research topics specific to the information systems discipline.
6 Ability to work effectively in inter/inner disciplinary teams; ability to work individually.
7 a. Effective oral and written communication skills in Turkish; ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. b. Knowledge of at least one foreign language; ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8 Recognition of the need for lifelong learning; the ability to access information and follow recent developments in science and technology with continuous self-development.
9 a. Ability to behave according to ethical principles, awareness of professional and ethical responsibility. b. Knowledge of the standards utilized in information systems engineering applications.
10 a. Knowledge on business practices such as project management, risk management and change management. b. Awareness about entrepreneurship, and innovation. c. Knowledge on sustainable development. X
11 a. Knowledge of the effects of information systems engineering applications on the universal and social dimensions of health, environment, and safety. b. Awareness of the legal consequences of engineering solutions.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Project 1 20 20
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128