ECTS - Strategic Management
Strategic Management (IE427) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Strategic Management | IE427 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | This course aims to familiarize students with fundamental concepts in strategic management, including strategy formulation, implementation, and evaluation. The challenge lies not only in identifying weaknesses and threats that firms face, which we will study but also in recognizing the strengths of firms and anticipating opportunities in the external environment. Your role in this course is to address organizational shortcomings and build upon organizational achievements, with the understanding that definitions of failure and success can vary. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Overview of strategic management, types of strategies, strategy formulation (business mission statement, external assessment, internal assessment, strategy analysis and choice), strategy implementation, strategy evaluation, balanced scorecard. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction: Strategic Management Concepts | Reading: HIH Chapter 1 & 2, & “What is Strategy?”(Porter) |
| 2 | Introduction: Strategic Management Concepts | Reading: HIH Chapter 1 & 2, & “What is Strategy?”(Porter) |
| 3 | External Environment & Competition | Reading: HIH Chapter 3, Case 1: The Chinese Fireworks Industry |
| 4 | Internal Environment & Resources | Reading: HIH Chapter 4 Case 2: Southwest Airlines 2002 |
| 5 | Business-Level Strategy | Reading: HIH Chapter 5, Case 3: Haier: Taking a Chinese Company Global |
| 6 | Competitive Dynamics | Reading: HIH Chapter 6 Case 4: Progressive Corporation |
| 7 | Competitive Dynamics | Reading: HIH Chapter 6 Case 4: Progressive Corporation |
| 8 | Strategy in High-Tech Industries | Reading: HIH Chapter 7 Case 5: Apple 2008 |
| 9 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 10 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 11 | Corporate Strategy* | Reading: HIH Chapters 7&8 Case 6: Kodak |
| 12 | Cooperative Strategy & Alliances* | Reading: HIH Chapter 10 Case 7: Renault-Nissan Alliance |
| 13 | International Strategy | Reading: HIH Chapter 9, Case 8: Zara Fast Fashion |
| 14 | Corporate Governance and CSR | Reading: HIH Chapter 11 |
| 15 | Group Presentation | |
| 16 | Final Exam |
Sources
| Course Book | 1. Strategic Management, Competitiveness, and Globalization: Competitiveness and Globalization (Concepts), 4th edition, by Hitt, Ireland, Hoskisson, Rowe, & Sheppard. Publisher: South-Western Pub (July 20, 2000) |
|---|---|
| Other Sources | 2. What is Strategy? An Illustrated Guide to Michael Porter Hardcover – Illustrated, September 15, 2020. by Joan Magretta (Author), Emile Holmewood (Illustrator), Heinrich Zimmermann (Contributor) |
| 3. The Competitive Strategy Techniques for Analyzing Industries and Competitors. By Michael E. Porter. Publisher: Free Press (January 19, 2004) | |
| 4. The competitive advantage of nations. By Michael E. Porter. Publisher: Free Press (January 18, 2012). | |
| 5. Spender, J.C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise. OUP Oxford. | |
| 6. Kotter, J.P., 2014. Building strategic agility for a faster moving world. Harvard Business Review Press, Boston: MA. | |
| 7. Dixit, A.K. and Nalebuff, B., 2008. The art of strategy: a game theorist's guide to success in business & life. WW Norton & Company. | |
| 8. David, F.D., Concepts of Strategic Management, Prentice Hall, 1996. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 2 | 15 |
| Project | 1 | 25 |
| Report | 2 | 15 |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | 1 | 45 |
| Toplam | 6 | 100 |
| Percentage of Semester Work | 80 |
|---|---|
| Percentage of Final Work | 20 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Adequate knowledge in mathematics, science and computing fields; ability to apply theoretical and practical knowledge of these fields in solving engineering problems related to information systems. | X | ||||
| 2 | Ability to identify, define, formulate and solve complex engineering problems; selecting and applying proper analysis and modeling techniques for this purpose. | |||||
| 3 | Ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; ability to apply modern design methods for this purpose. | |||||
| 4 | Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in information systems engineering applications; ability to use information technologies effectively. | |||||
| 5 | Ability to gather data, analyze and interpret results for the investigation of complex engineering problems or research topics specific to the information systems discipline. | |||||
| 6 | Ability to work effectively in inter/inner disciplinary teams; ability to work individually. | |||||
| 7 | a. Effective oral and written communication skills in Turkish; ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. b. Knowledge of at least one foreign language; ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |||||
| 8 | Recognition of the need for lifelong learning; the ability to access information and follow recent developments in science and technology with continuous self-development. | |||||
| 9 | a. Ability to behave according to ethical principles, awareness of professional and ethical responsibility. b. Knowledge of the standards utilized in information systems engineering applications. | |||||
| 10 | a. Knowledge on business practices such as project management, risk management and change management. b. Awareness about entrepreneurship, and innovation. c. Knowledge on sustainable development. | X | ||||
| 11 | a. Knowledge of the effects of information systems engineering applications on the universal and social dimensions of health, environment, and safety. b. Awareness of the legal consequences of engineering solutions. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 3 | 48 |
| Presentation/Seminar Prepration | 2 | 5 | 10 |
| Project | 1 | 5 | 5 |
| Report | 2 | 2 | 4 |
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | 1 | 10 | 10 |
| Total Workload | 125 | ||