ECTS - Revenue Management in Aviation
Revenue Management in Aviation (AVM423) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Revenue Management in Aviation | AVM423 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Drill and Practice, Problem Solving, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | This course provides an overview of airline management decision processes with a focus on economic issues and their relationship to operations planning models and decision support tools. It emphasizes the application of economic models of demand, pricing, costs, and supply to airline markets and networks, and it examines industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management. Revenue management focuses on how a firm should set and update pricing and product availability decisions across its various selling channels in order to maximize its profitability. Emphasis is placed on the interactions between the components of airline management and profit objectives in competitive environments. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Airline reservations and product distribution, passenger demand, pricing, booking class assignment, seat inventory control, scheduling and capacity management, revenue management organization. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Revenue Management | |
| 2 | Managing Passenger Demand | |
| 3 | Managing Passenger Demand | |
| 4 | Pricing | |
| 5 | Booking Class Assignment | |
| 6 | Seat Inventory Control | |
| 7 | Spoilage Management | |
| 8 | Spoilage Management | |
| 9 | Mid-Term Exam | |
| 10 | Group Management | |
| 11 | Scheduling and Capacity Management | |
| 12 | Scheduling and Capacity Management | |
| 13 | Monitoring Performance | |
| 14 | Product Distribution | |
| 15 | Revenue Management Organization | |
| 16 | Final Exam |
Sources
| Course Book | 1. Talluri T.K., Van Rayzın G.J., The Theory and Practice of Revenue Management, Springer, 2005. |
|---|---|
| Other Sources | 2. Cross R.G., Revenue Management, Broadway Press, 1996. |
| 3. Phillip R., Pricing and Revenue Optimization, Stanford Universty Press, 2005. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Critical thinking: Analyzing situations and generating effective solutions. | X | ||||
| 2 | Problem solving: Developing practical and innovative solutions to challenges. | |||||
| 3 | Teamwork: Collaborating effectively with teams working in different roles. | |||||
| 4 | Leadership skills: Managing teams and operations by taking initiative. | |||||
| 5 | Professional ethics: Adhering to professional standards and ethical values. | |||||
| 6 | Objective: To support students' general competencies and professional development. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 2 | 28 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 1 | 10 | 10 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 121 | ||