ECTS - - Public Relations and Advertising

1. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR121 Introduction to Communication 3 4 4 3 2 - - - - 1 3 3 3 - 1 3 3 3 2 2 3 4 1 1
PR119 Fundamentals of Sociology 3 4 3 1 1 1 - - - - 4 1 1 - - - - - - - - - - -
HIST221 History of Civilization - 4 3 - - - - - - - - - - - - - - - - - - - - -
ENG101 English For Academic Purposes I - 4 4 - - - - - - - - - - - - - - - - - - - - -
ECON101 Introduction to Economics I - 4 3 - - - - - - - - - - - - - - - - - - - - -
KRY111 Career Planning - - - - - - - - - - - - - - - - - - - - - - - -
PR101 PR and Advertising Theories 5 - 5 5 - - - - 3 - - - - 4 - 4 - - 5 - - - - -
HIST101 Principles of Atatürk and History of Turkish Revolution I - - - - - - - - - - - - - - - - - - - - - - - -
ATU100 Orientation - - - - - - - - - - - - - - - - - - - - - - - -

2. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR126 Communication Law 2 4 2 3 3 3 2 4 4 1 1 3 1 - 1 1 2 3 3 3 1 1 1 1
PR120 Introduction Social Psychology 1 4 3 2 2 3 2 3 2 2 3 3 1 2 2 1 3 3 2 2 3 2 - -
ENG102 English for Academic Purposes II - 4 4 - - - - - - - - - - - - - - - - - - - - -
PR122 Introduction to Political Communication 3 3 4 2 4 5 5 3 3 1 1 1 1 2 1 2 1 4 3 1 2 3 1 1
PR128 Art, Culture and Communication 5 5 2 1 2 1 1 3 4 1 2 3 1 1 1 1 2 4 3 2 1 2 1 1
PR102 Introduction to Marketing Communication 5 5 5 - 5 - - 5 - - - - 4 - - - 4 - - - - - 4 -
HIST102 Principles of Atatürk and History of Turkish Revolution II - - - - - - - - - - - - - - - - - - - - - - - -

3. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR221 Research Design 2 3 3 1 5 1 1 5 4 1 3 4 3 2 1 1 2 3 3 3 3 4 1 3
PR227 Essentials of Visual Design 4 3 4 4 3 3 3 4 3 2 1 2 2 3 3 2 2 3 3 2 3 2 3 3
ENG201 English for Academic Purposes III - 4 4 - - - - - - - - 1 1 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 2 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 4 3 3 3 3 3 3 3 - - - - - - - - - - -
PR211 Crisis Communication 5 - 5 5 4 4 - 5 - - 3 - 5 - 5 4 - - 5 - - - - -

4. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR222 Research Application and Evaluation 2 3 3 1 5 1 1 5 4 1 3 4 3 2 1 1 2 3 3 3 3 4 - -
PR224 Computer Literacy in Communication 2 2 3 4 2 1 1 1 1 1 3 4 5 1 1 4 2 2 2 3 2 2 2 2
ENG202 English for Academic Purposes IV - 4 4 - - - - - - - - 1 1 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 2 4 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
PR208 Ethics in PR and Advertising - 4 - - - - - - 5 5 3 - - - - - - 4 - - - - 3 -

5. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR331 Advertising Design and Applications I 3 3 4 5 3 1 1 2 2 1 2 2 5 3 4 5 3 3 2 2 - - - -
PR321 Professional Ethics 3 5 3 2 1 3 2 2 4 1 4 4 2 2 1 - 1 1 2 1 2 1 1 1
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - - -
PR317 Media Planning 5 - 5 5 4 4 - 5 - - 3 - 5 - 5 4 - - 5 - - - - -
PR307 PR Campaign Planning I 4 3 4 4 - - - 4 3 - 4 - 4 2 3 4 - - - 3 3 - 3 -

6. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR326 Advertising Design and Applications II 3 3 4 5 2 1 1 1 1 1 1 4 4 2 3 3 1 2 3 3 3 2 3 1
PR320 Public Relations and Media Relations 4 4 4 2 2 3 3 4 3 1 2 3 4 3 3 4 2 2 2 4 5 3 4 2
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
PR316 PR Campaign Planning II 4 3 4 4 - - - 4 3 - 4 - 4 2 3 4 - - - 3 3 - 3 -

7. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR421 Advanced Graphic Design 1 1 5 5 4 1 1 1 1 1 4 3 3 4 1 2 4 3 2 2 2 3 1 2
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Non-Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
TURK401 Turkish Language I - 4 - - - - - 3 - - 5 - - - - - - - - - - - - -
Non-Departmental Elective - - - - - - - - - - - - - - - - - - - - - - - -
MAN409 Entrepreneurship - - - - - - - - - - - - - - - - - - - - - - - -
PR419 Media Literacy 5 - 5 5 4 4 - 3 - - 3 - 5 - 5 4 - - 5 - - - - -
PR499 Summer Internship - - - - - - - - - - - - - - - - - - - - - - - -
Non-Departmental Elective - - - - - - - - - - - - - - - - - - - - - - - -
Departmental Elective - - - - - - - - - - - - - - - - - - - - - - - -

8. Semester

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR434 New Media Debates 4 5 5 4 5 1 1 2 1 1 1 1 1 3 1 1 1 4 5 4 2 3 3 4
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
Departmental Elective 3 3 3 3 3 3 3 3 3 3 3 3 3 - - - - - - - - - - -
TURK402 Turkish Language II - 4 - - - - - 3 - - 5 - - - - - - - - - - - - -
IE443 Occupational Health and Safety - - - - - - - - - - - - - - - - - - - - - - - -
PR460 Graduation Project - - - - - - - - - - - - - - - - - - - - - - - -
Non-Departmental Elective - - - - - - - - - - - - - - - - - - - - - - - -

Area Elective

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
PR225 Structures and Management in Communication 3 3 3 3 4 1 1 2 2 1 2 1 4 4 5 2 2 2 2 3 2 2 4 3
PR414 Leadership Theory and Practice II 3 2 3 1 1 2 2 2 3 1 4 3 1 4 3 2 1 3 2 1 3 4 2 1
PR230 Organizational Communication 3 3 3 2 2 5 4 2 2 1 3 3 3 3 3 2 2 2 3 3 3 2 3 2
PR231 Interpersonal Communication 4 3 3 - - - - - - 4 5 - 4 5 - 4 - - - - - - - -
PR232 Digital Photography Practicum 1 1 3 4 4 1 1 1 1 1 1 3 4 1 2 5 2 2 2 2 2 1 2 2
PR233 History of Civilization - 5 - - - 3 - - - - - - - - - - - - - - - 3 - -
PR235 Art History - - 5 - 5 - - 3 - - 5 - 4 5 - 4 - - - - - - - -
PR323 Introduction to Text Writing 1 2 3 4 3 1 1 2 3 1 1 3 4 2 2 4 2 2 2 1 4 2 3 1
PR332 PR and Advertising Criticism 4 3 2 2 3 1 1 3 4 1 3 3 3 3 1 1 2 1 2 2 3 4 2 2
PR335 Popular Culture and Media 4 5 4 2 2 2 3 3 5 3 2 3 3 1 1 2 3 4 4 2 1 3 1 1
PR336 Web Design 3 - 5 4 4 5 - 4 - - 5 5 5 5 - 5 - - - - 5 3 - -
PR337 Media Relations in Public Relations 4 3 3 2 2 2 3 3 3 3 4 3 4 3 1 1 2 1 2 3 1 4 1 1
PR422 Current Issues in Communication Policies - - - - - - - - - - - - - - - - - - - - - - - -
PR424 Communication and Crisis Management 4 3 3 3 3 2 5 3 3 1 4 3 2 2 3 2 2 3 2 3 - - - -
PR428 Globalization and International Communication 5 5 5 5 - 5 - - - - - - - - - - - - - - - 5 - -
PR430 Journalism Practicum II 2 4 1 4 2 1 1 1 1 2 4 5 5 2 1 3 4 4 1 1 1 1 1 1
PR439 Digital Editing 2 2 4 4 3 1 1 3 1 1 1 4 3 3 4 4 3 4 3 2 1 1 1 2
PR435 Journalism Practicum I 2 4 1 4 2 1 1 1 1 2 4 5 5 2 1 3 4 - 1 1 1 1 1 1
PR423 Organisational Policies and Working Conditions 5 4 - - - 5 - - 3 4 4 - 5 - - - - 4 - - - - - -
PR425 Political Communication 3 4 1 1 3 1 1 3 1 1 2 1 2 1 1 1 1 3 3 4 3 2 1 1
PR433 Production Policies and Public Choices 4 3 - 4 - 5 - 3 3 4 - - - - - - 4 5 - - - 4 - -
PR440 Politicial and Social Structure of Turkey 5 5 2 2 1 1 1 3 1 1 3 3 3 2 1 1 3 4 2 1 1 1 2 1
PR229 Communication, Culture and Society - 5 - - - 5 - 3 4 3 - - 4 - - - 3 5 5 - - - - -
PR228 Computer Mediated Design 3 2 3 4 2 1 1 1 1 1 1 1 1 2 3 3 3 2 3 3 - - - -
PR442 Advanced Project Planning and Applications 1 2 3 2 1 1 1 4 1 1 1 5 3 1 2 4 5 4 1 2 2 1 1 1
PR324 Communication Strategies and Organizations 5 5 - 5 4 5 - - - - 4 - - - - - 5 - 5 - - 5 - -
PR429 Video Production Applications I 5 - 5 5 5 - - - - - 5 5 5 5 - 5 4 - 5 4 5 - 5 -
PR438 Video Production Applications II 5 - 5 5 5 - - - - - 5 5 5 - 5 5 4 - 5 4 5 - 5 -
PR234 News Writing 1 2 2 3 1 2 2 3 2 4 5 3 3 1 2 3 2 2 1 1 2 2 1 1
PR237 Introduction to Photography 1 1 3 4 2 1 1 2 2 3 4 5 4 3 2 2 2 2 3 3 4 2 1 2
PR327 Basics of Project Planning and Application 5 - 5 5 - 5 - 5 - - 5 5 5 5 5 3 4 - 5 4 5 - 5 -
PR241 PR and Advertising in New Media 3 3 3 5 3 1 1 2 3 3 4 5 5 2 3 4 3 2 1 1 3 2 2 1
MAN328 Financial Literacy and Legislation for Entrepreneurs - - - - - - - - - - - - - - - - - - - - - - - -
MAN414 Entrepreneurship and Business Plan - - - - - - - - - - - - - - - - - - - - - - - -
MAN412 Product Development and Brand Management - - - - - - - - - - - - - - - - - - - - - - - -
MAN437 Entrepreneurship and Innovation Seminars - - - - - - - - - - - - - - - - - - - - - - - -
PR407 Public Opinion 5 5 5 5 5 5 4 5 5 5 5 3 4 4 4 4 5 5 5 4 - 4 - -
PR408 Fundamentals of Digital Photography for PR 3 3 3 5 4 - - 5 - - - - 3 - - 5 - - 3 - 5 - - -
PR413 Leadership Theory and Practice I 5 5 - 5 3 3 - 3 - - - - 4 - - - - - 3 - - 5 - -
PR492 Journalism II - - - - - - - - - - 3 5 5 - 3 4 - - - 5 - - - -
PR226 Communication History of Turkey 4 5 - - - 5 - - 3 - - - - - - - - 5 5 - - - - -
PR236 Media and Society 5 5 4 4 - 4 - 3 - - 3 - - - - - - 4 5 - - - - -
PR329 Local Media in Turkey 3 3 - 4 - 5 - - - - - - - - - - - - 3 3 - - - -
PR330 Advanced Project Planning and Application 5 - 5 5 5 5 - 5 - - 5 5 5 5 5 5 4 - 5 4 5 - 5 -
PR333 Current Communication Research 5 - 5 5 5 5 - 5 - - 5 5 5 5 5 5 4 - - 4 5 - 5 -
PR334 Media and Culture 3 3 - - - 4 - - 5 4 4 - - - - - 4 5 5 - - 5 - -
PR248 International PR and Advertising 3 4 - - - - - 4 4 - 5 3 5 - - - - - 5 - - 5 - -
PR491 Journalism I - - - - - - - - - - 3 5 5 - - 4 - - - - 5 - - -
PR305 Brand Communication 5 - 5 4 5 - - 5 - - 5 5 5 5 5 5 4 - - 4 4 4 5 -
PR328 The Analysis of Advertising Communication 5 5 5 5 4 4 - 4 4 - - 4 - 4 - - 4 - 4 - 4 5 - -
MAN315 Personality and Organizational Psychology - - - - - - - - - - - - - - - - - - - - - - - -
MAN403 Organizational Power and Politics - - - - - - - - - - - - - - - - - - - - - - - -
MAN449 Consumer Behaviour - - - - - - - - - - - - - - - - - - - - - - - -
MAN415 Contemporary Management Approaches - - - - - - - - - - - - - - - - - - - - - - - -
MAN441 Interorganizational Relations - - - - - - - - - - - - - - - - - - - - - - - -
PR343 Radio Broadcasting I 4 3 4 4 - - - 4 3 - 4 - 4 2 3 4 - - - 3 3 - 3 -
MAN416 International Marketing - - - - - - - - - - - - - - - - - - - - - - - -
MAN428 Brand Management - - - - - - - - - - - - - - - - - - - - - - - -
MAN440 Dijital Pazarlama - - - - - - - - - - - - - - - - - - - - - - - -
PR344 Radio Broadcasting II 4 3 4 3 - - - 4 3 - 4 - 4 2 3 4 - - - 3 3 - 3 -
ATU400 Participation in a Research Project - - - - - - - - - - - - - - - - - - - - - - - -

General Elective

Program Competencies

Course Code Course Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
GER201 German I - - - - - - - - - - - - - - - - - - - - - - - -
RUS201 Russian I - - - - - - - - - - - - - - - - - - - - - - - -
SPAN201 Spanish I - - - - - - - - - - - - - - - - - - - - - - - -
FRE201 French I - - - - - - - - - - - - - - - - - - - - - - - -
JAP201 Japanese I - - - - - - - - - - - - - - - - - - - - - - - -
GER202 German II - - - - - - - - - - - - - - - - - - - - - - - -
RUS202 Russian II - - - - - - - - - - - - - - - - - - - - - - - -
SPAN202 Spanish II - - - - - - - - - - - - - - - - - - - - - - - -
FRE202 French II - - - - - - - - - - - - - - - - - - - - - - - -
JAP202 Japanese II - - - - - - - - - - - - - - - - - - - - - - - -
GER301 German III - - - - - - - - - - - - - - - - - - - - - - - -
RUS301 Russian III - - - - - - - - - - - - - - - - - - - - - - - -
SPAN301 Spanish III - - - - - - - - - - - - - - - - - - - - - - - -
FRE301 French III - - - - - - - - - - - - - - - - - - - - - - - -
JAP301 Japanese III - - - - - - - - - - - - - - - - - - - - - - - -
RUS302 Russian IV - - - - - - - - - - - - - - - - - - - - - - - -
SPAN302 Spanish IV - - - - - - - - - - - - - - - - - - - - - - - -
FRE302 French IV - - - - - - - - - - - - - - - - - - - - - - - -
JAP302 Japanese IV - - - - - - - - - - - - - - - - - - - - - - - -
GER401 German V - - - - - - - - - - - - - - - - - - - - - - - -
FRE401 French V - - - - - - - - - - - - - - - - - - - - - - - -
GER402 German VI - - - - - - - - - - - - - - - - - - - - - - - -
FRE402 French VI - - - - - - - - - - - - - - - - - - - - - - - -
CHIN201 Chinese I - - - - - - - - - - - - - - - - - - - - - - - -
CHIN202 Chinese II - - - - - - - - - - - - - - - - - - - - - - - -
CHIN301 Chinese III - - - - - - - - - - - - - - - - - - - - - - - -
GER302 German IV - - - - - - - - - - - - - - - - - - - - - - - -
HUM312 Studies in Masterpieces of World Literature - - - - - - - - - - - - - - - - - - - - - - - -
HUM316 Selections from World Literature: The Short Story - - - - - - - - - - - - - - - - - - - - - - - -
HUM320 Aesthetics - - - - - - - - - - - - - - - - - - - - - - - -
HUM321 Introduction to the History of Philosophy - - - - - - - - - - - - - - - - - - - - - - - -
HUM331 Go - - - - - - - - - - - - - - - - - - - - - - - -
HUM360 History of Science - - - - - - - - - - - - - - - - - - - - - - - -
CHIN302 Chinese IV - - - - - - - - - - - - - - - - - - - - - - - -
ART265 Creativity in Business Life - - - - - - - - - - - - - - - - - - - - - - - -
ART285 Innovative Visual Narrative - - - - - - - - - - - - - - - - - - - - - - - -
RUS401 Russian V - - - - - - - - - - - - - - - - - - - - - - - -
SPAN401 Spanish V - - - - - - - - - - - - - - - - - - - - - - - -
RUS402 Russian VI - - - - - - - - - - - - - - - - - - - - - - - -
SPAN402 Spanish VI - - - - - - - - - - - - - - - - - - - - - - - -
KOR201 Korean I - - - - - - - - - - - - - - - - - - - - - - - -
KOR202 Korean II - - - - - - - - - - - - - - - - - - - - - - - -
ART297 Creative Presentation in Digital Arts - - - - - - - - - - - - - - - - - - - - - - - -
ART268 Theatrical Entrepreneurial Skills - - - - - - - - - - - - - - - - - - - - - - - -
HUM310 Introduction to Sociolinguistics - - - - - - - - - - - - - - - - - - - - - - - -
ART269 Entrepreneurial World of Contemporary Art - - - - - - - - - - - - - - - - - - - - - - - -
ART226 World Music Cultures - - - - - - - - - - - - - - - - - - - - - - - -
HUM322 Introduction to Ethics - - - - - - - - - - - - - - - - - - - - - - - -
HUM323 Introduction to Critical Thinking - - - - - - - - - - - - - - - - - - - - - - - -
ART228 Music in Business Life - - - - - - - - - - - - - - - - - - - - - - - -
HUM319 Introduction to Logic - - - - - - - - - - - - - - - - - - - - - - - -
ENG395 Advanced English Speaking Skills - - - - - - - - - - - - - - - - - - - - - - - -
ART227 Opera History - - - - - - - - - - - - - - - - - - - - - - - -
ART270 Entrepreneurship Inspired by Nature: Interdisciplinary Approaches - - - - - - - - - - - - - - - - - - - - - - - -
HUM108 The History of Early Modern Mediterranean (1450-1789) - - - - - - - - - - - - - - - - - - - - - - - -
HUM412 Work Accidents and Occupational Diseases - - - - - - - - - - - - - - - - - - - - - - - -
HUM105 Security, Espionage and Intelligence History - - - - - - - - - - - - - - - - - - - - - - - -