ECTS - Entrepreneurship Inspired by Nature: Interdisciplinary Approaches
Entrepreneurship Inspired by Nature: Interdisciplinary Approaches (ART270) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Entrepreneurship Inspired by Nature: Interdisciplinary Approaches | ART270 | Fall and Spring | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
|
| Course Objectives | Fundamental facts of natural and ecological systems are explored and introduced as references for innovation and entrepreneurship. Basic principles of nature are mimicked in the process of innovation. New areas of opportunities for creativity are explored via interdisciplinary applications. 21. Century skills are introduced as new areas of development. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Biomicicry; the natural processes of sustaining life on earth and using it as a model for social and economic innovations; the integration among the components of ecosystems: living organisms; climate, and the chemical environment;opportunities for innovative entrepreneurship practices with interdisciplinary approaches; the 21st century skills and nature?s principles for innovative and creative entrepreneurship opportunities. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction of the course content | |
| 2 | Natural Systems as the source and support for life. Ecology: The grand global interaction | |
| 3 | Sustainability principles | |
| 4 | Biomimicry: Nature as a model, nature as a mentor, and nature as a measure for design, planning, and organizations. | |
| 5 | Biomimicry: Interdisciplinary innovation and solutions | |
| 6 | The circular pattern of nature’s dynamics. | |
| 7 | Eco-effectiveness and Regenerative Models | |
| 8 | Midterm: a critical analysis report/poster presentation | |
| 9 | Nature for 21st century skills | |
| 10 | From the beginning of the Modern Era to the Fourth Industrial Revolution | |
| 11 | Interdisciplinary approaches in innovation and entrepreneurship. | |
| 12 | Entrepreneurship opportunities inspired by nature. | |
| 13 | Nature-inspired entrepreneurship success stories. | |
| 14 | Final Presentations | |
| 15 | Final Presentations | |
| 16 | Final Presentations |
Sources
| Other Sources | 1. Benyus, J. M. (1997). Biomimicry: Innovation Inspired by Nature. New York: Morrow. |
|---|---|
| 2. Borrello, M., Pascucci, S. ve Cembalo, L. (2020). Three Propositions to Unify Circular Economy Research: A Review. Sustainability. 12(10) 4069. | |
| 3. Cain, M. L., Bowman, W. D. ve Hacker, S. D. (2011). Ecology. Sunderland: Sinauer Assoc. | |
| 4. Ndubisi, N. O. ve Iftikhar, K. (2012). Relationship between Entrepreneurship, Innovation and Performance. Journal of Research in Marketing and Entrepreneurship 14 (2), 214-236. | |
| 5. Hofstra, N. ve Huisingh, D. (2014). Eco-Innovations Characterized: a Taxonomic Categorization for Assessing the Relationships between Humans and Nature. Journal of Cleaner Production 66, 459-468. | |
| 6. Hofstra, N. (2015). Entrepreneurship Inspired by Nature. The Spiritual Dimension of Business Ethics and Sustainability Management. | |
| 7. Myers, W. (2014). Biodesign, Nature Science Creativity. Thames & Hudson | |
| 8. Prieto-Sandoval, V., Jaca, C. ve Ormazabal, M. (2017). Towards a Consensus on the Circular Economy. Journal of Cleaner Production 179 (1) 605- 615. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 15 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 18 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | |||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | |||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | |||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | |||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | |||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | |||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | |||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | |||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | |||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | |||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | |||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | |||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | 3 | 8 | 24 |
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 5 | 3 | 15 |
| Presentation/Seminar Prepration | 2 | 9 | 18 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 8 | 8 |
| Prepration of Final Exams/Final Jury | 1 | 12 | 12 |
| Total Workload | 125 | ||