ECTS - Advanced English Speaking Skills

Advanced English Speaking Skills (ENG395) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Advanced English Speaking Skills ENG395 General Elective 3 0 0 3 4
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery
Learning and Teaching Strategies .
Course Coordinator
Course Lecturer(s)
  • MDB öğretim görevlileri / DML instructors
Course Assistants
Course Objectives ENG395 is an elective course designed for intermediate and upper intermediate level students seeking to enhance their English language proficiency, particularly in listening and speaking. The course aims to equip students with the essential skills necessary for confident expression in both academic and professional environments suitable to their levels.
Course Learning Outcomes The students who succeeded in this course;
  • Reading • read and interpret texts critically, identifying key arguments and supporting evidence, • prepare to discuss and debate different viewpoints on the topics covered in the readings, • extract and summarize the main ideas and supporting details from readings to use in spoken presentations,
  • Listening • grasp different viewpoints and experiences by listening attentively to others’ perspectives and opinions, • listen and raise awareness about different cultural backgrounds and cultural differences in communication styles, • engage in authentic materials, such as podcasts, interviews, TED talks, or academic lectures, to simulate real-world listening contexts and challenges,
  • Speaking - Informal speaking skills: • engage in informal conversations by practicing conversational techniques, active listening, and contributing meaningfully to casual exchanges, • enhance social interaction skills by mastering the art of small talk in casual and professional settings using appropriate verbal and non-verbal language, • share personal stories, anecdotes, or experiences to build rapport and strengthen interpersonal relationships, - Formal speaking skills: • plan, organize, and deliver effective presentations by utilizing presentation tools to enhance visual impact and audience engagement during formal presentations, • use a variety of presentation styles (informative, persuasive, demonstrative, business, motivational, etc.) to enlighten and educate the audience about a certain subject and give them a clear understanding of the main ideas or issues, • convey ideas, information, and requests clearly and concisely over the telephone, utilizing professional telephone etiquette: appropriate language, tone, and vocabulary for the intended audience, • give self-introductory speeches, effectively communicating personal background, interests, accomplishments, and goals to build connections in personal, academic, and professional settings, • take part in role-playing formal scenarios, such as business meetings, negotiations, and interviews, by displaying effective communication strategies to navigate professional interactions.
  • Writing • apply effective note-taking strategies to aid comprehension and evaluation of spoken information during lectures, discussions, and presentations, • make notes by actively synthesizing, summarizing, and reflecting on information gathered from written or oral input.
Course Content This course provides students with a various range of activities aimed at refining their existing skills to engage effectively in various communicative contexts. During the course students will be supported via emphasizing the acquisition of appropriate register and expressions, and thus join in academic or professional environments orally.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Course Orientation Course Memo
2 Live and Learn! Course Book pp: 2-9
3 Live and Learn! Course Book pp: 10-17
4 Live and Learn! Course Book pp: 18-21
5 Bright Lights, Big City Course Book pp: 22-32
6 Bright Lights, Big City Course Book pp: 33-41
7 Money… Talks! Course Book pp: 42-52
8 Money… Talks! Course Book pp: 53-61
9 The Way We Live Course Book pp: 82-92
10 The Way We Live Course Book pp: 93-101
11 World Village Course Book pp: 114-120
12 Each to Their Own Course Book pp: 142-152
13 Each to Their Own Course Book pp: 153-161
14 Presentations
15 Revision
16 Final Exam

Sources

Course Book 1. New Interactions 3, Mc Graw Hill ,2020
Other Sources 2. MDB öğretim görevlileri tarafından hazırlanmış ek materyaller/ Supplemantary materials prepared by DML instructors

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application 4 30
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 15
Homework Assignments 1 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 35
Toplam 7 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application 3 1 3
Special Course Internship
Field Work
Study Hours Out of Class 16 2 32
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 5 5
Quizzes/Studio Critics 1 2 2
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 100