ECTS - International Marketing

Atılım University - ECTS INFORMATION GUIDE

International Marketing (MAN416) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing MAN416 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Mithat ÜNER
Course Assistants
Course Objectives Although the world economy has begun to lose its globalization trend against the major problems it has experienced in recent years, the volume of trade between the world countries in 2017 was $ 22.62 trillion. The enterprises are in an intensive search to get share from the international trade cake that is having a historical summit or to increase their share. Students who take international marketing courses will be able to have knowledge about international marketing environment, world trade, globalization, international management theories, emerging markets, analysis of other countries' markets and market entry strategies, international marketing strategies, standardization and adaptation. On the other hand, it is also recommended that students who wish to specialize in international business and to work in a foreign license and internship in another country. In summary; international marketing course, in a country other than Turkey in terms of student plan or a multinational company in Turkey to work in places that would be particularly useful.
Course Learning Outcomes The students who succeeded in this course;
  • Learning about the basic concepts, related issues, approaches and theories related to international marketing management
  • Conducting environmental analysis by identifying the economic, social, cultural , political, legal and regulatory environmental factors
  • Being able to compare consumers and their buying behavior patterns around the globe
  • Developing foreign market entry modes and strategies
  • Understand the course of marketing mix members in international markets
  • To know the environmental factors that affect the marketing activities of the enterprises in foreign markets
Course Content Topics related to international marketing, definition of international markets, international marketing strategy and market entry methods, planning, implementing and controlling of product, price, place and promotion strategies for global marketplace

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 International marketing concept and internationalization process
2 International marketing environment: economic environment
3 International marketing environment: cultural environment
4 International marketing environment: technological, political and legal environment
5 Sector and competition analyses in international markets
6 Customer analysis in international markets
7 Competition and positioning strategies in international markets
8 Mid-term exam
9 International marketing research
10 Foreign market entry strategies
11 Product strategies in international markets
12 Pricing strategies in international markets
13 Distribution strategies in international markets
14 Promotion strategies in international markets
15 Organization and control of the international marketing programme
16 Final

Sources

Course Book 1. Dersin kitabı- S.Tamer Çavuşgil, Gary Knight ve John Riesenberger (2017), “International Business”, Global Edition, Fourth Edition, Pearson Education Limited: Essex.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127