Radio Broadcasting I (PR343) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Radio Broadcasting I PR343 Area Elective 0 3 0 1.5 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Staff
Course Assistants
Course Objectives Students learn the brief history of radio and basic technical concepts about radio. will learn radio programming by putting their knowledge into practice with practice lessons.
Course Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; 1. Will learn basic consepts and technic consepts of radio 2. Will learn radio programe types and materials of programe 3. Can write radio programe text
Course Content To learn basic information about radio broadcasting.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Meeting and Basic Concepts on Radio Radio's Second Century: Past, Present, and Future Perspectives Rutgers University Press Part I  Contemporary Radio: Social and Digital Media
2 Radio on World and Turkey Aziz, A. (2013). Televizyon ve Radyo Yayncılığı (Giriş). İlgili bölüm.
3 Thematic and Local Radios Geller V. Beyond Powerful Radio. Routledge. Chapter: Local vs. National Programming
4 Radio Program Genres ( news programs, documentary programs, Music programs) Geller V. Beyond Powerful Radio. Routledge. Chapter 17, 23.
5 Writing Radio Program Text Geller V. Beyond Powerful Radio. Routledge. Part I Tools: Creating Content for Any Platform Chapter I, Parts 3-13.
6 Stages of Radio Program Making ( Radio program construction stages. Formation of idea, compilation of program materials, preparation of program proposal, program production plan, radio program text writing, program identity) Geller V. Beyond Powerful Radio. Routledge. Part I Tools: Creating Content for Any Platform Chapter I, Parts 3-13.
7 Midterm
8 Radio program construction materials; Human voice, (speech, program voice, program presentation, news presentation features, music, effects, jingles) Beaman J. Programme Making for Radio. Routledge ( 2006) Part:2, 4, 5.
9 Practise Presantation
10 Practise Presantation
11 Practise Presantation
12 Practise Presantation
13 Practise Presantation
14 Practise Presantation
15 Discussion and General Evaluation
16 Final Exam

Sources

Course Book 1. Hendricks (Eds) Radio's Second Century: Past, Present, and Future Perspectives Rutgers University Press (2020 ).
2. Geller V. Beyond Powerful Radio. Routledge. (2011).
3. Beaman J. Programme Making for Radio. Routledge ( 2006)
4. Aziz, A. (2013). Televizyon ve Radyo Yayncılığı (Giriş).

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application 4 30
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 2 40
Project 2 40
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 8 110
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application 3 10 30
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 20 20
Project 1 7 7
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 125