ECTS - The Analysis of Advertising Communication

The Analysis of Advertising Communication (PR328) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
The Analysis of Advertising Communication PR328 Area Elective 1 2 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Staff
Course Assistants
Course Objectives The main aim of this course is to provide students with a bridge between persuasion and advertising theories. In addition, in this course, students work on brands, advertising companies, media planning, creativity and relation between public relations and advertising.
Course Learning Outcomes The students who succeeded in this course;
  • To have information about advertising principles
  • To provide a basis on digital media
  • To discuss social dimensions of new media through advertising.
Course Content The principles and practice of advertising.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 Consumption Relevant chapters
3 Consumption Society Relevant chapters
4 Integrated Marketing Communications Relevant chapters
5 What is advertising? Relevant chapters
6 What do advertisements mean? Relevant chapters
7 Mid-term
8 Discovering consumers (demographic factosr) Relevant chapters
9 Discovering consumers ( Relevant chapters
10 Discovering consumers (Sociocultural factors) Relevant chapters
11 Advertising and Traditional Media (Student Presentations) Relevant chapters
12 Advertising and Digital Media (Student Presentations) Relevant chapters
13 Advertising and Other Media Instruments (Student Presentations) Relevant chapters
14 Business Structure in Advertising Industry Relevant chapters
15 Final Exam

Sources

Other Sources 1. Sean Brierley. 1995. The Advertising Handbook. Routledge, London.
2. Esther Thorson and Margaret Duffy. 2012. Advertising Age. The Principles of Advertising and Marketing Communication at Work. South-Western College Publications, USA.
3. Elden, M., Ulukök, Ö. ve Yeygel, S. 2007. Şimdi Reklamlar. İletişim Yayınları, İstanbul.
4. Dyer, Gillian, 1982. Advertising as Communication. Routledge, London

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 5 30
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 35
Toplam 7 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments 2 30 60
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury 1 40 40
Total Workload 206