ECTS - International PR and Advertising

International PR and Advertising (PR248) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International PR and Advertising PR248 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives To refer to public relations and advertising practices depending on international and intercultural differences
Course Learning Outcomes The students who succeeded in this course;
  • The importance of international advertising and public relations
  • The importance of preparing messages according to cultural differences
  • Gathering a depth knowledge on cultural dimensions
Course Content This course will cover major concepts and issues in international and cross cultural advertising and public relations campaign planning.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 PR in the Global Context 3-29
3 Media Systems: Structural comparsion among countries 71-85
4 Development of PR in different countries 87-107
5 PR in the Central/ Eastern and Western Europe 228-275
6 The importance of international PR 45-67
7 Midterm I
8 Corporate Reputation Management 15-34
9 Issues Identification and Management 68-104
10 Market Segmentation, Target Marketing and Product Positioning Globally 89-104
11 Purchase Behaviour and Advertising 107-139
12 2. Midterm
13 Global Crisis Communication 68-104
14 The Importance of Internet Advertisements 269-286
15 Public Relations, Publicity and Corporate Ads 353-378

Sources

Course Book 1. Freitag, A. R., & Stokes, A. Q. (2009). Global public relations: Spanning borders, spanning cultures. Routledge.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 2 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 2 30
Final Exam/Final Jury 1 45
Toplam 6 110
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 2 15 30
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 126