Media and Culture (PR334) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Media and Culture PR334 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Staff
Course Assistants
Course Objectives The purpose of this lecture is to examine the historical development of the relationship between media and culture.
Course Learning Outcomes The students who succeeded in this course;
  • Understand conceptual and historical background of the relation between media and culture
  • Examine the relation between mass society and mass media from different perspective
  • To understand the relation betceen media and constructing cultural identity
Course Content This course examines the historical development of the relationship of media, culture, and the public. It traces the development of various communication technologies, their impacts on culture.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction of the course and key concepts
2 The relation between media and society
3 Class, Ideology, Theoretical Approaches
4 Film Analysis I
5 Film Analysis II
6 Media Organizations, Control of the communication, Cultural Dependency
7 Film Analysis
8 Midterm
9 Midterm
10 Power of Media, Political Effects of Mass Communication, Effects of Electronic Media
11 Film Analysis IV
12 Film Analysis V
13 Film Analysis VI
14 Student presentations
15 Student presentations

Sources

Course Book 1. Culture, Society and the Media 2005. Eds: M. Gurevitch, T. Bennett, J. Curran, J. Woollacott. Taylor and Francis e-library.
Other Sources 2. Mehraj, H. K. and Bhat, A.N. 2014. Impacts of Media on Society: A Sociological Perspective. International Journal of Humanities and Social Science Invention ISSN (Online): 2319 – 7722, ISSN (Print): 2319 – 7714
3. Media and Society. 2018. Academy of Finland. 28. Feb. 2018, Academy Programme 2019–2022. http://www.aka.fi/en/research-and-science-policy/academy-programmes/current-programmes/media2/
4. Gurevitch, M. & Curran, J. (2005). Mass Media and Society. London: Bloomsbury Academic.
5. Berger, A. A. (2007). Media and Society: A Critical Perspective. Maryland: The Rowman &Littlefield Publishing

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 3 30
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 5 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 15 3 45
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 20 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury 1 50 50
Total Workload 145