ECTS - Local Media in Turkey
Local Media in Turkey (PR329) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Local Media in Turkey | PR329 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | to give a general perspective about local journalism. to analyse differences between mainstream media and local media. the knowledge about how can be democratise of local media. to analyse between relationships globalization and local |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The lecture is carried out by the lecturer and the participation of students is tried with the base of discussion practices. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | critical approch about the conseption of freedom of the press | J. Keane, (1992). Medya ve Demokrasi. H. Şahin (çev.), İstanbul: Ayrıntı. 1. Bölüm |
| 2 | analyzing about between news and politics | R.A. Hackett, (1998). "Bir Paradigmanın Önemini Yitirişi: Haber Medyası Çalışmalarında Yanlılık ve Nesnellik", İlef Yıllık 1997-1998. |
| 3 | relationships between news, politics, economy and society | Schudson, Michael, "Haber Üretiminin Sosyolojisi", İLEF Yıllık 1994, s.307-326. |
| 4 | critics about relationships between news and representation | R.A. Hackett, (1998). "Bir Paradigmanın Önemini Yitirişi: Haber Medyası Çalışmalarında Yanlılık ve Nesnellik", İlef Yıllık 1997-1998. |
| 5 | differences between mainstream media and local media | Alankuş. S. (2003). Medya ve Toplum. İstanbul: IPS İletişim Vakfı Yayınları. |
| 6 | Local media and organisations | Alankuş, S. (2003). Medya ve Toplum. İstanbul: IPS İletişim Vakfı Yayınları. Kejanlıoğlu, B. (2003) "Medya-Toplum İlişkisi ve Küreselleşmenin Yerel Medyaya Sunduğu Olanaklar" Medya ve Toplum İçinde. Sevda Alankuş (der.) İstanbul: IPS İletişim Vakfı Yayınları |
| 7 | journalism in local media | Gencel Bek, M. (2003). Yerel Politika ve Yerel Medya. Medya ve Toplum içinde Sevda Alankuş (der.). İstanbul: IPS İletişim Vakfı Yayınları. Alankuş, S. (2003), Demokratik Bir medya ortamı için yerel medya ve yeni İmkanlar" Medya ve Toplum içinde. Sevda Alankuş (der.) İstanbul: IPS İletişim Vakfı Yayınları. |
| 8 | journalism in local media | Gencel Bek, M. (2003). Yerel Politika ve Yerel Medya. Medya ve Toplum içinde Sevda Alankuş (der.). İstanbul: IPS İletişim Vakfı Yayınları. Alankuş, S. (2003), Demokratik Bir medya ortamı için yerel medya ve yeni İmkanlar" Medya ve Toplum içinde. Sevda Alankuş (der.) İstanbul: IPS İletişim Vakfı Yayınları. |
| 9 | relationships between globalization and local | Alankuş, S. (1998). Yerel Medyanın İmkanları. Birikim Dergisi S. 111-112. |
| 10 | Mid-term exam | |
| 11 | general perpective about concept of globalization | Ritzer, G. (1998). Toplumun McDonaldlaştırılması. İstanbul: Ayrıntı Yayınları. Fukuyama, F. (2011). Tarihin Sonu ve Son İnsan. İstanbul: Profil Yayınları. Alankuş, S. (1998). Yerel medyanın İmkanları. Birikim Dergisi, S. 111-1112. |
| 12 | civic culture and local media | Holton, R.J. (1998). Kentler, kapitalizm ve Uygarlık. İstanbul: İmge. Kılıçbay, M. (2000). Şehirler ve Kentler. İstanbul: İmge |
| 13 | civic and local journalism | Kılıçbay, M. (2000). Şehirler ve Kentler. İstanbul: İmge |
| 14 | Local medias economy-politics | Golding, Peter ve Graham Murdock (2002). ?Kültür, İletişim ve Ekonomi Politik.? Medya Kültür Siyaset içinde. Der. Süleyman İrvan. Çev. Dilek Beybin Kejanlıoğlu. Genişletilmiş ikinci baskı. Ankara: Alp Yayınevi. Albarran, A. B. (2002) Media Economics: Understanding Markets, Industries and Concepts, Iowa: Iowa State Press. |
| 15 | Local medias economy-politics | Golding, Peter ve Graham Murdock (2002). ?Kültür, İletişim ve Ekonomi Politik.? Medya Kültür Siyaset içinde. Der. Süleyman İrvan. Çev. Dilek Beybin Kejanlıoğlu. Genişletilmiş ikinci baskı. Ankara: Alp Yayınevi. Albarran, A. B. (2002) Media Economics: Understanding Markets, Industries and Concepts, Iowa: Iowa State Press. |
| 16 | Final Exam |
Sources
| Course Book | 1. Türkiye'de Yerel Basın, Ed. Suat Gezgin, İstanbul Üniversitesi İletişim Fakültesi Yayınları, 2007. |
|---|---|
| 2. Atilla Girgin, Türkiey'de Yerel Basın, Der Yayınları, 2009. | |
| 3. Kriss Hess & Lisa Waller, Local Jornalism in a Digital World, Palgrave, 2017. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | |||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | X | ||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | |||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | |||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | |||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | |||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | |||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | X | ||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | X | ||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 2 | 14 | 28 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 10 | 20 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 126 | ||