ECTS - Fundamentals of Digital Photography for PR

Fundamentals of Digital Photography for PR (PR408) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Fundamentals of Digital Photography for PR PR408 Area Elective 1 0 2 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice, Observation Case Study, Project Design/Management.
Course Coordinator
Course Lecturer(s)
  • Instructor Serpil Yıldız
Course Assistants
Course Objectives This course is designed to teach the techniques of basic photography and also to create a basis for in the fields of advertising photography and photojournalism.
Course Learning Outcomes The students who succeeded in this course;
  • the structures of the cameras
  • the basic functions and features of the cameras
  • the language of the photography
  • an introduction of the advertising photography and photojournalism
  • taking pictures and present them.
Course Content The basic shooting techniques; the photographical approaches to a subject; the language of the photograph; the advertising photography and photojournalis; ethics of the photography and the photographer.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 The function of the eye The basic concepts: Light, dark, shadow, color What is the photograph? The structure of a camera. How does a camera work? Understanding the functions of the camera To be a photographer. Holding the camera Camera types and the classification
2 The functions of the lenses Lens types and the classification The technical features of the lenses The effects of the lenses
3 Aparture Depth of Field Shutter Motion Using the tripod
4 The significant of the focusing The focusing systems First steps for the composition The view angles Control of the background CAPTURE & REVIEW: Practices of the focal length for the different lenses
5 CAPTURE & REVIEW: Practices of the aperture for the light control The effects of the depth of field Practices of the shutter for the light control Capturing the motion
6 Sensors Sensor types Sensor sizes ISO Affects of the ISO Values Saturation Contrast Resolution Print Sizes Digital file formats and the stocking the files
7 Exposure Controlling of the aperture, shutter and ISO values Light meters and the measurement of the light Histogram Metering systems Exposure options
8 Light Light sources Color, Color theories White Balance Filters Flashes
9 Composition
10 CAPTURE & REVIEW
11 Ethisc of the photography Masters Reading the photos
12 Fotojournalism
13 Advertising Photography
14 Presentations
15 Presentations
16 Final Exam

Sources

Course Book 1. Wells, Liz (2015). Photograpyh: A Critical Introduction, Routhledge

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 10
Homework Assignments 1 30
Presentation 1 10
Project 1 15
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 25
Toplam 6 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 6 6
Project
Report
Homework Assignments 1 9 9
Quizzes/Studio Critics 1 10 10
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 25