ECTS - Entrepreneurial World of Contemporary Art

Atılım University - ECTS INFORMATION GUIDE

Entrepreneurial World of Contemporary Art (ART269) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Entrepreneurial World of Contemporary Art ART269 Fall and Spring 3 0 0 3 4
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives Networking in the Contemporary Art Industry across the World and Turkey, Expression of Organizational Form, Explaining How Institutions and Organizations Direct the Art with Socio-political Impacts of the Freelance Artists, Showing the Socio-economic Perspective of the Global Organization of Art, Opening up the Horizon for Producing Creative Entrepreneurship Ideas in the Essential Fields, Raising Awareness about the Power of the Communication with Global Investors in the Business World through Art.
Course Learning Outcomes The students who succeeded in this course;
  • - Acknowledge the term of contemporary art and the role of the artist in production, in the whole range of meaning
  • - Understand the global organization of art and its economic strength
  • - Know that the artworks are considered one of the best investment objects
  • - Learn the role of art historians, curators, art dealers and other participants of the business world for art market beyond artists,
  • - Know the socio-economic impacts of the contemporary art activities in the urban scale and the urban community
  • - Learn the importance of the essential service industry from different fields in the national and international art events and developing entrepreneur ideas.
Course Content The function and global organisation of contemporary art, which are considered as one of the most important investment tools in the world by international institutions, the socio-economic dimension of the events and the relationship between the world of art: collector, sponsor, and entrepreunership.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Information about the Course. Art-Contemporary Art Terms: Historical Process.
2 Historical Relations of Art and Money; Art Markets during the ancient time; Development of World Exhibitions and participation of Ottoman Empire; Examples from 19th and 20th Century.
3 From Avant-Garde Art to the Art Industry; Developments of the 20th Century Art.
4 Globalization in Art Trade; Freelance Artists-Art Industry Art as an Object of Desire and Investment Tool.
5 Economic Dimension of Contemporary Art, examples from World and Turkey, Government Funding for Art and Culture Investments and Entrepreneurship.
6 Gatekeeper: Artwork Selectors, Urban Culture, Art Production, Galleries, Auctions, Curators, Art Historians, Art Directors and Other Professions in the Art Market.
7 Collections of the Banks and Companies, Private Museums; National and International Art Institutions: Art Patrons/Art Investor Companies, Sponsors of the Art
8 Art Fairs in the 20th Century: From Art Basel to Art Miami and Hong Kong, Dubai; Contemporary Vienna , Armory New York, Contemporary Istanbul, ArtAnkara, Frieze London, Fiac, Paris, Madrid, Lisbon, Torino etc.
9 Art Biennials and Development; Socio-economic Impacts for the Cities: Venice Biennale, Documenta Kassel, Paris, Berlin
10 Biennials in Turkey and Urban Economy: Istanbul, Canakkale, Sinop.
11 Triennials, Youth Art Events: Milan, Echigo-Tsumari Art, Oslo Architecture Triennial, Yokohama, Students Triennials
12 Art in the Digital Age and Art Market
13 Presentations
14 Presentations
15 Presentations
16 Final Exam

Sources

Other Sources 1. Adorno, T. W. (2001) The Culture Industry: Selected Essays on Mass Culture. (2nd New Edition). J. M. Bernstein (Ed.), Routledge: Taylor & Francis Group.
2. Adorno, T. W. (2008). Kültür Endüstrisi Kültür Yönetimi. Nihat Ülner (Trans.). İstanbul: İletişim Yayınları.
3. Artun, A. (2015). Çağdaş Sanatın Örgütlenmesi. İstanbul: İletişim Yayınları.
4. Baudrillard, J. (2014). Sanat Komplosu; Yeni Sanat Düzeni ve Çağdaş Estetik 1. İstanbul: İletişim Yayınları.
5. Haacke, H. (2006). Müzeler- Bilinç Yöneticileri, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
6. Haacke, H. (2006). Sergilenmeye Uygun Sanat, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
7. Leuthold, M. S. (2011). Cross-cultural Issues in Art: Frames for Understanding. Routledge: Taylor & Francis Group.
8. Stallabrass, J. (2009). Sanat A.Ş.: Çağdaş Sanat ve Bienaller, Esin Soğancılar (Trans.). İstanbul: İletişim Yayınları.
9. Thompson, D. (2008). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. London: Aurum Press.
10. Thompson, D. (2011). Sanat Mezat; 12 Milyon Dolarlık Köpek Balığı -Çağdaş Sanatın ve Müzayede Evlerinin Tuhaf Ekonomisi, Renan Akman (Trans.). İstanbul: İletişim Yayınları.
11. Thornton, S. (2009). Seven Days in The Art World. London: Granta Books
12. Tomlinson, John (2004): Küreselleşme ve Kültür, Çeviren: Arzu Eker, İstanbul: Ayrıntı Yayınları.
13. Wu, C-T. (2002). Kültürün Özelleştirilmesi; 1980’ler Sonrasında Şirketlerin Sanata Müdahalesi. İstanbul: İletişim Yayınları.
14. Tomlinson, J. (2004). Küreselleşme ve Kültür. Arzu Eker (Trans.). İstanbul: Ayrıntı Yayınları.
15. Tüzel, M., Gen, E. Sanat Hayat Dizisi. İstanbul: İletişim Yayınları.
16. Yardımcı, S. (2014). Kentsel Değişim ve Festivalizm: Küreselleşen İstanbul’da Bienal. İstanbul: İletişim Yayınları.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 40
Presentation 1 30
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 30
Toplam 4 100
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 6 2 12
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 2 5 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 100