ECTS - Creative Presentation in Digital Arts

Creative Presentation in Digital Arts (ART297) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Creative Presentation in Digital Arts ART297 Fall and Spring 3 0 0 3 4
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Drill and Practice.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course aims at providing an innovative approach to create a model of a product and making an animation used for tv, cinema and web based commercials and presentations. Besides having a general knowledge in 3D animation and modeling, learning scene editing of a 3d animation is one of the main goals.
Course Learning Outcomes The students who succeeded in this course;
  • To improve the 3d modelling knowledge.
  • To model a product in 3D with presentation and commercial style. Preparing it for a commercial scene and how to use the model animation for web, TV and cinema commercials.
  • To learn which ways of 3D modelling and texturing techniques are important for product presentation.
  • 3D scene settings, light settings, background and camera movements.
  • Rendering the 3D product animation with render pass settings and compositing techniques.
Course Content 3D modeling techniques suitable for 3D product presentation, workflows of multiple software design, scene lighting render and animation settings, editing presentation animation, using render passes layers in compositing and color correction process.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition of 3D modelling, learning the workflow, process in 3ds Max and Maxons Cinema 4D
2 Choosing the product to model in 3D and animation based modelling techniques.
3 Modelling process continues and retopolgy for texturing.
4 Ways to create environment and scene for presentation and animation.
5 UV texturing, UV map editing, material creating and settings.
6 Finishing the texture material, scene and environment.
7 Midterm
8 Starting to create animation and ways to make animation more creative by using third party plugins.
9 Camera movements and ways of trespassing between camera movements.
10 Lights, kinds of lights, lights and shadows settings and using lights for making presentation more dramatic.
11 Render settings, What is render pass, ways of rendering for production based editing.
12 Softwares using for compositing. After Effects and Compositing.
13 Logic of Sequence editing with render passes. Editing and professional workflow.
14 Personal Project: Revision of the project and exporting the animation video with compositing.
15 Personal Project: Submission of the project and critics.
16 Final Evaluation

Sources

Other Sources 2. Autodesk. 3ds Max Yazılımı. https://www.autodesk.com.tr/products/3ds-max/overview
3. Adobe. Pt. https://www.allegorithmic.com/products/substance-painter
3. Etabek, H. D. (2017). Cinema 4D by Maxon. Abaküs Yayınevi.
4. Maxon. Cinema 4d. https://www.maxon.net/en/cinema-4d
5. Özsağlam, M. S. ve Bayraktar, C. (2012). 3ds Max. Seçkin Yayıncılık.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 15 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation - -
Project 1 30
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 30
Toplam 19 100
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 5 2 10
Presentation/Seminar Prepration
Project 1 20 20
Report
Homework Assignments 1 5 5
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 7 7
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 100