ECTS - Production Policies and Public Choices

Production Policies and Public Choices (PR433) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Production Policies and Public Choices PR433 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Staff
Course Assistants
Course Objectives To assess the media’s agenda setting practices according to their policies and outcome to such policies and practices in terms of public choices of media types and contents.
Course Learning Outcomes The students who succeeded in this course;
  • Student will be able to understand how the media policies define, shape, reinforce, and transform pubilic choices by means of media outputs.
  • Student will be able to understand the reasons of the prevailing nature of media policies.
  • Student will be able to compare and contrast the different policies and public choicers.
Course Content Exploring the relationship between media product production policies and public choices.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Course Introduction
2 Meaning, Representation and Power Media and Society Chapter 1
3 The Industrial Production of Meaning Media and Society, Chapter 2
4 Power and Media Production Media and Society, Chapter 3
5 The Global Information Economy Media and Society, Ch. 4
6 Political Economy, Globalization and Media Media and Society , Ch 5
7 Midterm
8 Media and Communication Professionals Media and Society, Ch.6
9 Making News Media and Society, Ch. 7
10 Politics and Communication Strategists Media and Society, Ch., 8
11 Producing and Negotiating Identities Media and Society, Ch, 9
12 Consumer Culture, Branding and Advertising Media and Society, Ch.10
13 The Media and Public Policy for ruling public choices : On religious and other identities Relevant reading
14 The Media and Public Policy for ruling public choices : On policies such as energy, population, health, youth, alchohol, food, beliefs etc. Relevant reading
15 Social Media, Interactivity and Participation Media and Society, Ch. 11
16 Final exam

Sources

Course Book 1. Nicholas Carah & Eric Louw (2015). Media and Society, Production, Content and Participation, Sage.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics 6 2 12
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 118