ECTS - Popular Culture and Media
Popular Culture and Media (PR335) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Popular Culture and Media | PR335 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Problem Solving. |
| Course Lecturer(s) |
|
| Course Objectives | The objective of this course is, firstly, to provide main descriptive knowledge about culture, communication and society, and, secondly, to teach explanations and discussions about the culture, communication and society. Hence, to help students to understand and appreciate the culture, communication and society within which they live |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | In this course, the concepts of mass culture and popular culture will be examined and analyzed. In this context, the main characteristics of popular culture will be revealed and its differences from the concepts of mass culture and high culture will be revealed. The connections of popular culture with mass communication will also be discussed and readings on popular culture will be made in this course. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | The Theory of Mass Society: Origins. | 1-10. sayfalar (Swingewood) |
| 3 | The Theory of Mass Society: Different Approaches. | 10-20 (SWINGEWOOD) |
| 4 | Marxism & Culture: Culture, Techniques and Production. | 20-30 (SWINGEWOOD) |
| 5 | Hegemony, Class Domination & Ideology. | 30-44 (SWINGEWOOD) |
| 6 | Ideology & Mass Communication. | 73-93 (SWINGEWOOD) |
| 7 | Mass Culture & Democratization of Culture. | 93-105 (SWINGEWOOD) |
| 8 | Midterm Examination | |
| 9 | The Dialectic of Modern Culture. | 105-120 (SWINGEWOOD) |
| 10 | Popular Culture & High Culture. | 1-25 (GANS) |
| 11 | Critique of Mass Culture. | 27-77 (GANS) |
| 12 | Popular Media and Mass Culture | 27-77 (GANZ) |
| 13 | Comparative Analyses of Mass & Popular Culture. | 90-146 (GANS) |
| 14 | The Evalution of Taste Cultures & Publics. | 161-204 (GANS) |
| 15 | Evaluation | |
| 16 | Presentations |
Sources
| Course Book | 1. SWINGEWOOD, A. (1979), The Myth of Mass Culture, The Macmillan Press Ltd., London. GüncelleSil |
|---|---|
| 2. GANS, J. H. (1999), Popular Culture & High Culture, Basic Books, NY. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 100 |
|---|---|
| Percentage of Final Work | 0 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | X | ||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | X | ||||
| 6 | Students obtain knowledge about the organizational communications structures. | X | ||||
| 7 | Students obtain knowledge about various strategies of crisis management. | X | ||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | X | ||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | X | ||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | X | ||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | X | ||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | X | ||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | X | ||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | X | ||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | X | ||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | X | ||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | X | ||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | X | ||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | X | ||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | X | ||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | X | ||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | X | ||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 25 | 50 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 123 | ||