ECTS - PR and Advertising Criticism

PR and Advertising Criticism (PR332) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
PR and Advertising Criticism PR332 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Staff
Course Assistants
Course Objectives aims to provide the students with an opportunity to read, critically examine and discuss some of the most recent pieces of research on public relations (PR).
Course Learning Outcomes The students who succeeded in this course;
  • Identify and critique instances of current issues and debates on the subject.
  • Understand the social, economic and cultural nature of PR and Advetising practices
  • Critically evaluate the issues related with PR and advertising
  • Articulate some of the ethical problems posed by PR and Advertising practices
Course Content Readings, mostly articles published in the last few years in the leading academic journals in the field of PR, the sources of public relations as an academic discipline and profession, the theories discussed in the field of public relations, modernity-postmodernity, globalization, ethics, social media, dialogue and gender issues will be discussed with the participation of students in the course.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 An Historical owerwiev of emergence of critical thinking in PR Handbook of Critical Public Relations, Chapter 2
3 Articulating PR practice and critical/cultural theory Handbook of Critical Public Relations, Chapter 4
4 PR and Public Sphere Handbook of Critical Public Relations, Chapter 5
5 Dialogue and critical PR Handbook of Critical Public Relations, Chapter 5
6 Sanitizing or reforming in PR Handbook of Critical Public Relations, Chapter 8
7 Midterm
8 Extending PR Critical Conversations with advertising and Marketing Handbook of Critical Public Relations, Chapter 9
9 A Reflexive perspectives on PR Handbook of Critical Public Relations, Chapter 10
10 Crirical Public Relations is so critical Handbook of Critical Public Relations, Chapter 15
11 Who's afraid of the big bad wolrd Handbook of Critical Public Relations, Chapter 21
12 Expanding Critical Space Handbook of Critical Public Relations, Chapter 27
13 Libaration of Public Relations Handbook of Critical Public Relations, Chapter 29
14 Being Social Handbook of Critical Public Relations, Chapter 23
15 PR and Sustaniable citizenship Handbook of Critical Public Relations, Chapter 24
16 Final exam

Sources

Course Book 1. Jacquie L'Etang (Editor),The Routledge Handbook of Critical Public Relations,2015

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 45
Toplam 3 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments 2 20 40
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 118