Advanced Graphic Design (PR421) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Advanced Graphic Design PR421 7. Semester 0 3 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Compulsory Departmental Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives The focus of this course is to teach the students the principles and practice of advertising. Attention is given to key subjects such as advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising. A primary goal of the course is to shift the perceptual focus of class members from an audience to creators of advertising and promotion strategies for businesses
Course Learning Outcomes The students who succeeded in this course;
  • Students are expected to learn about or develop an understanding of
  • the role of advertising in marketing communication mix
  • analyzing and evaluating samples of advertisements from media sources
  • the social, ethical and economic aspects of advertising and promotion. GüncelleSil
Course Content The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Dersin Tanıtılması Advertising Principles & Practice; 1-39
2 Introduction to Advertising Şimdi Reklamlar; 62-96
3 Critical Perspective to Advertising İletişimi Anlamak; 409-416
4 Advertising and Marketing Process Advertising Principles & Practice; 77-103
5 The Consumer Audience Advertising Principles & Practice; 149-191
6 Consumer Culture Tüketim Kültürü; 13-60
7 Strategic Research Advertising Principles & Practice; 191-214
8 Strategy and Planning Advertising Principles & Practice; 217-242
9 Mid Term Exam All the Book Sections
10 Media Strategy Advertising Principles & Practice; 271-297
11 Creating Advertising Advertising Principles & Practice; 413-470
12 Creative Side of Advertising Advertising Principles & Practice; 271-297
13 Internet Advertising Internet Advertising presentation
14 Analyzing Advertisements Şimdi Reklamlar; 467-493
15 Final Exam All the Book Sections

Sources

Course Book 1. Wells, W., Burnett, J. and Moriarty, S. (1998). Advertising Principles and Practice, 4th Edition. New Jersey: Prentice Hall.
Other Sources 2. Erdoğan, İ. (2008). İletişimi Anlamak. Ankara: Erk Yayıncılık.
3. Odabaşı, Yavuz (2013). Tüketim Kültürü, 4.Basım. İstanbul: Sistem Yayıncılık

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 15
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 35
Toplam 4 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application 16 1 16
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 20 20
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury 1 35 35
Total Workload 164