ECTS - Advertising Design and Applications I

Advertising Design and Applications I (PR331) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Advertising Design and Applications I PR331 5. Semester 0 3 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Compulsory Departmental Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives This course is an introduction to the art of graphic design. The course`s aim is to teach the fundamental principles of graphic design and how these principles operate in successful design solutions by the help of dynamic visual examples and practices.
Course Learning Outcomes The students who succeeded in this course;
  • Learn basic graphic design elements.
  • Understand to apply graphic design principles
  • Learn to develop creative thinking
  • Be able to create unique solutions for different design problems
Course Content The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to the Course Graphic Design_Elements-Principles presentation
2 Communicaiton and Graphic Design Graphic Design Solutions; Working in the Fields of Graphic Design and Advertising (1-10)
3 Introduction; Defining the Language of Design Şimdi Reklamlar; 467-490
4 Graphic Design Principles Graphic Design Solutions; Principles of Design (29-36)
5 Graphic Design Principles Graphic Design Solutions; Principles of Design (29-36)
6 Design Process Graphic Design_Elements-Principles presentation
7 Research in Graphic Design Graphic Design Solutions; The Design Process (73-94)
8 Mid Term Exam All the Book Sections and Presentations
9 Logo Design Graphic Design Solutions; Branding and Visual Identity (240-281)
10 Corporate Identity Design AKP presentation
11 Desk Top Publising Graphic Design Basics; Layout Dynamics (pg:110-129)
12 Poster Design Graphic Design Solutions; Posters (188-210)
13 Other Design Applications (Book Cover Design, Multi Page Desgin, Packaging etc.) https://designschool.canva.com/
14 Design for Internet Graphic Design Basics; Production for The Web (pg:203-210)
15 Ethics in Graphic Design Graphic Design Solutions; Ethics in Graphic Design (11-18)
16 Final Exam All the Book Sections and Presentations

Sources

Course Book 1. Arntson, Amy E. (2012). Graphic Design Basics. Wadsworh Cengage Learning. (e-book)
2. Elden, Müge (2005). Şimdi Reklamlar.İstanbul: İletişim Yayınları
3. Landa, Robin (2014). Graphic Design Solutions, Fifth Edition. Wadsworth Cengage Learning. (e-book)

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 5 15
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 35
Toplam 8 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory 16 3 48
Application 3 5 15
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 3 10 30
Project 3 15 45
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 138