ECTS - Research Application and Evaluation
Research Application and Evaluation (PR222) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Research Application and Evaluation | PR222 | 4. Semester | 0 | 3 | 3 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Discussion, Question and Answer, Drill and Practice, Problem Solving, Project Design/Management. |
| Course Lecturer(s) |
|
| Course Objectives | This course is the second part of two semester course. The first one was about the research design. This one will focus on the application, statistics, analysis, findings and conclusions. This course is designed to provide you with an understanding of preparing and application of a study design and writing research report in the social sciences. The emphasis is on the preparing a research design, collecting data, data coding, data entry and analysis by using SPSS, and writng findings and conclusions. We will prepare and apply a research design, then we code and enter the data. In data analysis, we will use our actual data and learn single, two and multiple variable analyses, single sample group, two group and multiple group analyses, and factor analysis. By the end of the course, we will be able to construct a complete study report. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Intrıduction to the course | |
| 2 | Research Design and Sampling | |
| 3 | Content Analysis, Literarture Review, Databases | |
| 4 | Presentations on quantitative research | |
| 5 | Defining purpose and problem | |
| 6 | Preparing research questions and survey and revising them | |
| 7 | SPSS and coding | |
| 8 | Data analysis | |
| 9 | Group works and assignment presentations | |
| 10 | Revision of research questions and presentations on qualitative research | |
| 11 | ||
| 12 | Interview | |
| 13 | Presentation on the results of qualitative analysis | |
| 14 | General evaluation |
Sources
| Course Book | 1. • Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches, Seventh Edition, Pearson New International Edition. |
|---|---|
| 2. • Erdoğan,İrfan (2012)Pozitivist Metodoloji ve Ötesi. Ankara: Erk | |
| 3. • Pallant, J., (2011). A step by step guide to data analysis using SPSS , 4th edition, Allen & Unwin, Australia | |
| 4. • Taylor, S. J., & Bogdan, R. (1998). Introduction to qualitative research methods: A guidebook and resource (3rd ed.). Hoboken, NJ, US: John Wiley & Sons Inc. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 8 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 11 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | X | ||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | X | ||||
| 6 | Students obtain knowledge about the organizational communications structures. | X | ||||
| 7 | Students obtain knowledge about various strategies of crisis management. | X | ||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | X | ||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | X | ||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | X | ||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | X | ||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | X | ||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | X | ||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | X | ||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | X | ||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | X | ||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | X | ||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | X | ||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | X | ||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | X | ||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | X | ||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 8 | 7 | 56 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 56 | ||