Research Design (PR221) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Research Design PR221 3. Semester 2 1 0 3 6
Pre-requisite Course(s)
N/A
Course Language English
Course Type Compulsory Departmental Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Ceyhan Çiğdemoğlu
Course Assistants
Course Objectives This course is the first part of two semester course. The second semester will focus on application, statistics and analysis. This course is designed to provide you with an understanding of study design and writing research report in the social sciences. The emphasis is on the processes of preparing a research design and report preparation. We will focus on such issues as the relationship between theory and research, the basics and types of research design, basic methods of data collection and analysis, and construction of study report. By the end of the course, you should be able to think about a socially meaningful topic, search pertinent literature, prepare a research design to study such a topic, decide on method of study.
Course Learning Outcomes The students who succeeded in this course;
  • define research; explain research terms; describe the research process and the principles and activities;
  • explain the relationship between theory and research
  • describe and compare the basic research methods in communication;
  • select a research topic;
  • design a research and justify decisions about the topic of study
  • decide on proper method of study.
  • learn the style and format of Writing a research report.
Course Content This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to the course
2 Foundations of research
3 Types of research designs
4 Theory and Research
5 Methodology
6 Literature review and ethics rules
7 Research design
8 Qualitative and quantative measurement
9 Qualitative and quantitative sample
10 Experimental study
11 Survey
12 Quantitative analysis
13 Focus group studies
14 Qualitative analysis

Sources

Course Book 1. Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches, Seventh Edition, Pearson New International Edition.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 5 5
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 60
Toplam 7 100
Percentage of Semester Work 40
Percentage of Final Work 60
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 16 5 80
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 80