ECTS - Consumer Behaviour
Consumer Behaviour (MAN449) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Consumer Behaviour | MAN449 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | Upon successful completion of the course, the student will be able to know what behaviors the consumers are examined, and will be able to identify the personal and situational factors that can determine the behaviours. Also, environmental factors affecting these behaviors can be identified and the marketing activities that can be use to change the behavior to desired state can be pinpointed. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Consumer actions, experiences, feelings, and judgement processes; consumer buying behavior and the theories concerning the factors affecting the consumer behavior process such as perception, motivation, demographics, culture, etc. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Definition of Consumer | |
| 2 | Models of Consumer Behavior | Chapter 1 |
| 3 | Perception | Related pages of the text book |
| 4 | Learning and Memory | Related pages of the text book |
| 5 | Motivation and Involvement | Related pages of the text book |
| 6 | Personality, Self concept and Emotions | Related pages of the text book |
| 7 | Attitudes and Lifestyle | Related pages of the text book |
| 8 | Midterm | |
| 9 | Demographics | Related pages of the text book |
| 10 | Culture and subculture | Related pages of the text book |
| 11 | Reference Groups and Family | Related pages of the text book |
| 12 | Decision Making Process | Related pages of the text book |
| 13 | Decision Making Process | Related pages of the text book |
Sources
| Other Sources | 1. Öğretim Üyesinin ders notları ve makaleler |
|---|---|
| Course Book | 2. Hawkings, D.I, Motherbaugh D.L., Consumer Behavior, MCGraw Hill |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | 3 | 15 |
| Homework Assignments | 2 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 30 |
| Toplam | 8 | 105 |
| Percentage of Semester Work | 70 |
|---|---|
| Percentage of Final Work | 30 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Makes the necessary measurement, evaluation, identification, analysis and planning by determining the near and far goals in line with the knowledge, concepts and principles specific to the field of physiotherapy and rehabilitation. | |||||
| 2 | Determines the appropriate physiotherapy and rehabilitation treatment program by using the acquired knowledge, skills and evidence-based clinical decision-making processes, applies it systematically and safely, taking into account the principles of occupational safety, reorganizes or terminates it when necessary. | |||||
| 3 | Uses information sources in the field of physiotherapy, collects data, keeps reports, plans, analyzes and conducts professional and academic studies independently, taking into account ethical and deontological approaches. | |||||
| 4 | Takes responsibility individually within the team to solve problems encountered in applications related to the field of Physiotherapy and Rehabilitation, and cooperates interdisciplinary by using communication skills. | |||||
| 5 | Adopts the principle of lifelong learning for the continuity of personal development, uses information and communication technologies, follows developments in the field, organizes and supports quality improvement programs. | |||||
| 6 | Knows the duties, rights and responsibilities related to the profession of physiotherapy, acts in accordance with professional ethics, principles and standards, and maintains professional behavior in the international arena. | |||||
| 7 | Contributes to the production and implementation of health policy in accordance with the changing and increasing needs of society in the field of physiotherapy and rehabilitation. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 4 | 8 |
| Quizzes/Studio Critics | 3 | 3 | 9 |
| Prepration of Midterm Exams/Midterm Jury | 1 | 40 | 40 |
| Prepration of Final Exams/Final Jury | 1 | 50 | 50 |
| Total Workload | 155 | ||