ECTS - Product Development and Brand Management
Product Development and Brand Management (MAN412) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Product Development and Brand Management | MAN412 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Drill and Practice, Observation Case Study, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Product and Brand Management | |
| 2 | Basic concepts about "the product" | |
| 3 | Classification of products | |
| 4 | New product development process | |
| 5 | New product development process (continued) | |
| 6 | Product mix and product strategies | |
| 7 | Product Life cycle and strategies | |
| 8 | Differences between product and brand, history and benefits of branding | |
| 9 | Midterm Exam | |
| 10 | Branding process | |
| 11 | Brand identity, image and positioning | |
| 12 | Customer-based brand value | |
| 13 | Brand Extension Strategies | |
| 14 | Presentations | |
| 15 | Presentations | |
| 16 | Final Exam |
Sources
| Course Book | 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 10 |
| Project | 1 | 20 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 35 |
| Toplam | 5 | 100 |
| Percentage of Semester Work | 65 |
|---|---|
| Percentage of Final Work | 35 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Makes the necessary measurement, evaluation, identification, analysis and planning by determining the near and far goals in line with the knowledge, concepts and principles specific to the field of physiotherapy and rehabilitation. | |||||
| 2 | Determines the appropriate physiotherapy and rehabilitation treatment program by using the acquired knowledge, skills and evidence-based clinical decision-making processes, applies it systematically and safely, taking into account the principles of occupational safety, reorganizes or terminates it when necessary. | |||||
| 3 | Uses information sources in the field of physiotherapy, collects data, keeps reports, plans, analyzes and conducts professional and academic studies independently, taking into account ethical and deontological approaches. | |||||
| 4 | Takes responsibility individually within the team to solve problems encountered in applications related to the field of Physiotherapy and Rehabilitation, and cooperates interdisciplinary by using communication skills. | |||||
| 5 | Adopts the principle of lifelong learning for the continuity of personal development, uses information and communication technologies, follows developments in the field, organizes and supports quality improvement programs. | |||||
| 6 | Knows the duties, rights and responsibilities related to the profession of physiotherapy, acts in accordance with professional ethics, principles and standards, and maintains professional behavior in the international arena. | |||||
| 7 | Contributes to the production and implementation of health policy in accordance with the changing and increasing needs of society in the field of physiotherapy and rehabilitation. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | 1 | 20 | 20 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 128 | ||