ECTS - Product Development and Brand Management
Product Development and Brand Management (MAN412) Course Detail
Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
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Product Development and Brand Management | MAN412 | General Elective | 3 | 0 | 0 | 3 | 5 |
Pre-requisite Course(s) |
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N/A |
Course Language | English |
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Course Type | Elective Courses |
Course Level | Bachelor’s Degree (First Cycle) |
Mode of Delivery | Face To Face |
Learning and Teaching Strategies | Lecture, Drill and Practice, Observation Case Study, Team/Group. |
Course Lecturer(s) |
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Course Objectives | The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management. |
Course Learning Outcomes |
The students who succeeded in this course;
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Course Content | Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies. |
Weekly Subjects and Releated Preparation Studies
Week | Subjects | Preparation |
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1 | Introduction to Product and Brand Management | |
2 | Basic concepts about "the product" | |
3 | Classification of products | |
4 | New product development process | |
5 | New product development process (continued) | |
6 | Product mix and product strategies | |
7 | Product Life cycle and strategies | |
8 | Differences between product and brand, history and benefits of branding | |
9 | Midterm Exam | |
10 | Branding process | |
11 | Brand identity, image and positioning | |
12 | Customer-based brand value | |
13 | Brand Extension Strategies | |
14 | Presentations | |
15 | Presentations | |
16 | Final Exam |
Sources
Course Book | 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill |
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Evaluation System
Requirements | Number | Percentage of Grade |
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Attendance/Participation | 1 | 10 |
Laboratory | - | - |
Application | - | - |
Field Work | - | - |
Special Course Internship | - | - |
Quizzes/Studio Critics | - | - |
Homework Assignments | - | - |
Presentation | 1 | 10 |
Project | 1 | 20 |
Report | - | - |
Seminar | - | - |
Midterms Exams/Midterms Jury | 1 | 25 |
Final Exam/Final Jury | 1 | 35 |
Toplam | 5 | 100 |
Percentage of Semester Work | 65 |
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Percentage of Final Work | 35 |
Total | 100 |
Course Category
Core Courses | X |
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Major Area Courses | |
Supportive Courses | |
Media and Managment Skills Courses | |
Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
# | Program Qualifications / Competencies | Level of Contribution | ||||
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1 | 2 | 3 | 4 | 5 | ||
1 | Adequate knowledge of mathematics, physical sciences and the subjects specific to engineering disciplines; the ability to apply theoretical and practical knowledge of these areas in the solution of complex engineering problems. | |||||
2 | The ability to define, formulate, and solve complex engineering problems; the ability to select and apply proper analysis and modeling methods for this purpose. | |||||
3 | The ability to design a complex system, process, device or product under realistic constraints and conditions in such a way as to meet the specific requirements; the ability to apply modern design methods for this purpose. | |||||
4 | The ability to select, and use modern techniques and tools needed to analyze and solve complex problems encountered in engineering practices; the ability to use information technologies effectively. | |||||
5 | The ability to design experiments, conduct experiments, gather data, and analyze and interpret results for investigating complex engineering problems or research areas specific to engineering disciplines. | |||||
6 | The ability to work efficiently in inter-, intra-, and multi-disciplinary teams; the ability to work individually. | |||||
7 | (a) Sözlü ve yazılı etkin iletişim kurma becerisi; etkin rapor yazma ve yazılı raporları anlama, tasarım ve üretim raporları hazırlayabilme, etkin sunum yapabilme, açık ve anlaşılır talimat verme ve alma becerisi. (b) En az bir yabancı dil bilgisi; bu yabancı dilde etkin rapor yazma ve yazılı raporları anlama, tasarım ve üretim raporları hazırlayabilme, etkin sunum yapabilme, açık ve anlaşılır talimat verme ve alma becerisi. | |||||
8 | Recognition of the need for lifelong learning; the ability to access information, follow developments in science and technology, and adapt and excel oneself continuously. | |||||
9 | Acting in conformity with the ethical principles; professional and ethical responsibility and knowledge of the standards employed in engineering applications. | |||||
10 | Knowledge of business practices such as project management, risk management, and change management; awareness of entrepreneurship and innovation; knowledge of sustainable development. | X | ||||
11 | Knowledge of the global and social effects of engineering practices on health, environment, and safety issues, and knowledge of the contemporary issues in engineering areas; awareness of the possible legal consequences of engineering practices. | |||||
12 | (a) Knowledge of (i) fluid mechanics, (ii) heat transfer, (iii) manufacturing process, (iv) electronics and control, (v) vehicle components design, (vi) vehicle dynamics, (vii) vehicle propulsion/drive and power systems, (viii) technical laws and regulations in automotive engineering field, and (ix) vehicle verification tests. (b) The ability to merge and apply these knowledge in solving multi-disciplinary automotive problems. | |||||
13 | The ability to make use of theoretical, experimental, and simulation methods, and computer aided design techniques in automotive engineering field. | |||||
14 | The ability to work in the field of vehicle design and manufacturing. |
ECTS/Workload Table
Activities | Number | Duration (Hours) | Total Workload |
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Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
Laboratory | |||
Application | |||
Special Course Internship | |||
Field Work | |||
Study Hours Out of Class | |||
Presentation/Seminar Prepration | 1 | 10 | 10 |
Project | 1 | 20 | 20 |
Report | |||
Homework Assignments | |||
Quizzes/Studio Critics | |||
Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
Total Workload | 128 |