ECTS - Marketing Management
Marketing Management (ISL502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL502 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Learning the concepts of marketing and marketing management |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Development of Marketing and Health Services Marketing | Chapter 1 |
| 2 | Characteristics of Services, Development of the Service Sector and Characteristics of Health Care | Chapter 2 |
| 3 | Customer Behaviors | Chapter 3 |
| 4 | Marketing Information Systems and Marketing Research | Chapter 4 |
| 5 | Market Segmentation ,Target Market Selection, Market Positioning and Growth Strategies | Chapter 5 |
| 6 | Strategic Marketing Planning | Chapter 6 |
| 7 | Midterm Exam | |
| 8 | Product and Product Development Strategies | Chapter 7 |
| 9 | Price and Pricing Strategies | Chapter 8 |
| 10 | Promotion and Politics of Promotion | Chapter 9 |
| 11 | Place and Channels of Place-(Distrubution) | Chapter 10 |
| 12 | Participants, Physical Evidence and Process Management | Chapter 11 |
| 13 | Total Quality Management and Customer Satisfaction | Chapter 12 |
| 14 | New Approaches in Health Care Marketing: Relationship Marketing, Customer Relationship Management and Guerrilla Management | Chapter 13 |
| 15 | Marketing Ethics | Chapter 14 |
| 16 | Final Exam |
Sources
| Course Book | 1. Ders Kitabı Tengilimoğlu, Dilaver,Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2012, Ankara.. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. | X | ||||
| 2 | He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. | X | ||||
| 3 | Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. | X | ||||
| 4 | Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. | X | ||||
| 5 | Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. | X | ||||
| 6 | Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. | X | ||||
| 7 | To have a through knowledge of the communication methodology directed to private sector, public sector and civil society | X | ||||
| 8 | Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. | X | ||||
| 9 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations | X | ||||
| 10 | Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. | X | ||||
| 11 | Reaching scientific results by defining the right method/techniques directed to the purpose of the research. | X | ||||
| 12 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 20 | 20 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 127 | ||