| 1 |
He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. |
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| 2 |
He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. |
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| 3 |
Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. |
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| 4 |
Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. |
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| 5 |
Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. |
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| 6 |
Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. |
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| 7 |
To have a through knowledge of the communication methodology directed to private sector, public sector and civil society |
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| 8 |
Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. |
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| 9 |
Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations |
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| 10 |
Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. |
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| 11 |
Reaching scientific results by defining the right method/techniques directed to the purpose of the research. |
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| 12 |
Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. |
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