ECTS - Ethics in Public Relations and Advertising
Ethics in Public Relations and Advertising (HIR502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Ethics in Public Relations and Advertising | HIR502 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Brain Storming. |
| Course Lecturer(s) |
|
| Course Objectives | Bu ders medya etiği meselesini ele almaktadır. Kalıplaşmış yaklaşımların ötesinde keşif amaçlı bir yaklaşım izleyerek, medya dünyasının ortaya çıkardığı günümüz etik sorunlarının çoğulluğunu ve karmaşıklığını dikkate alarak medya alanındaki etik uygulamaları sorugulamayı amaçlamaktadır. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Sansürden özdenetime kadar gelen iletişimin kontrolü, kamu ve özel teşebbüs medya sisteminde yasal düzenlemelerin karakteri; temel iletişim hak ve özgürlüklerinin yasal biçimlendirmeler ve Türk hukukundaki iletişimle ilgili yasal biçimlendirmeleri ve uygulamalar. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Ethics of Media: An Introduction | Ethics of Media, Pages 1-18 |
| 2 | What is ethic? | Ethic of Media; Pages 39-56 |
| 3 | Arendt on Media Ethics: Revisiting Traditions as the Heart of the Public Sphere | Ethics of media: Pages 57-71 |
| 4 | Anthropological Realism for Global Media Ethics | Ethics of Media: Pages 72-88 |
| 5 | The Culture of Blogging: At the Crossroads of Narcissism and Ethics | Ethics of Media: Pages 91-105 |
| 6 | Facing the Image: Towards an Ethics of Seeing | Ethics of Media: Pages 106-119 |
| 7 | Liberal Ethics and the Spectacle of War | Ethics of Media: Pages 136-158 |
| 8 | Midterm | |
| 9 | Ethics of Mediation and the Voice of the Injured Subject | Ethics of Media: Pages 178-197 |
| 10 | ‘Ethical Living’ in the Media and in Philosophy | Ethics of Media, Pages 215-231 |
| 11 | WikiLeaks, National Security and Cosmopolitan Ethics | Ethics of Media Pages 232-254 |
| 12 | Journalism, Ethics and the Impact of Competition | Ethics of Media, Pages 255-270 |
| 13 | When Practice Is Undercut by Ethics | Ethics of Media, Pages 271-285 |
| 14 | General discussion on ethics | |
| 15 | Final Exam |
Sources
| Course Book | 1. Ethics of Media; Editors: N. Couldry; M. Madianou; A. Pinchevski, Palgrave, 2016. |
|---|---|
| Other Sources | 2. Niels Thomassen; Communicative Ethics in Theory and Practice, 1992, Palgrave. |
| 3. Lee Anne Peck and Guy S. Reel; Media Ethics at Work, 2017, Sage |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 100 |
|---|---|
| Percentage of Final Work | 0 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. | X | ||||
| 2 | He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. | X | ||||
| 3 | Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. | X | ||||
| 4 | Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. | X | ||||
| 5 | Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. | X | ||||
| 6 | Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. | X | ||||
| 7 | To have a through knowledge of the communication methodology directed to private sector, public sector and civil society | X | ||||
| 8 | Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. | X | ||||
| 9 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations | X | ||||
| 10 | Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. | X | ||||
| 11 | Reaching scientific results by defining the right method/techniques directed to the purpose of the research. | X | ||||
| 12 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 3 | 3 |
| Project | |||
| Report | |||
| Homework Assignments | 1 | 4 | 4 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 90 | ||