Marketing in Tourism (TUR511) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Marketing in Tourism	TUR511	General Elective	3	0	0	3	5

Pre-requisite Course(s)
N/A

Course Language	Turkish
Course Type	Elective Courses
Course Level	Social Sciences Master's Degree
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Demonstration, Discussion.
Course Coordinator
Course Lecturer(s)	Assoc. Prof. Dr. Gonca Güzel Şahin
Course Assistants
Course Objectives	The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants
Course Learning Outcomes	The students who succeeded in this course; Express the terms of Basic Marketing and Tourism Marketing. Identify the importance of marketing at tourism. Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice. Describe market research, marketing strategies, marketing plans and programs. Define producer and consumer oriented marketing components, distribution canals and promotion activities. Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets. Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises
Course Content	Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Definition and plan of marketing	Chapter 1
2	Situation analyze,aims and strategies	Chapter 2
3	Marketing action plan and its perform	Chapter 3
4	Measuring,estimeting and correcting	Chapter 4
5	Marketing of tourism	Chapter 5
6	Touristic product and distrubition systems in tourism	Chapter 6
7	Mid Term Exam	Mid Term Exam
8	Introduction in tourism and research of tourism marketing	Chapter 7
9	Management organizations and politics of toursm marketing	Chapter 8
10	International tourism marketing	Chapter 9
11	Performing of assignment project	Performing of assignment project
12	Performing of assignment project	Performing of assignment project
13	Performing of assignment project	Performing of assignment project
14	Performing of assignment project	Performing of assignment project
15	Performing of assignment project	Performing of assignment project
16	Final Exam	Final Exam

Sources

Course Book	1. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak (2006), Modern Pazarlama, Değişim

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	1	20
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	-	-
Presentation	-	-
Project	1	40
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	-	-
Final Exam/Final Jury	1	40
Toplam	3	100

Percentage of Semester Work	60
Percentage of Final Work	40
Total	100

Course Category

Core Courses	X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2	He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3	Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4	Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5	Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6	Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7	To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8	Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9	Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10	Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11	Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12	Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	15	5	75
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload			123