ECTS - Marketing Management in Health Services
Marketing Management in Health Services (SY508) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management in Health Services | SY508 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | This course aims to teach the fundamental policies related with marketing management. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining target market, macro and micro environments of marketing, market segmentation, product, price, promotion and distribution concepts and strategies in healthcare products. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Fundamental Concepts about Marketing | |
| 2 | Healthcare Services and Properties | |
| 3 | Healthcare Goods and Properties | |
| 4 | Pricing Services Production in Healthcare Sector | |
| 5 | Distribution of Healthcare Services | |
| 6 | Promotion of Healthcare Services | |
| 7 | Mid-term Exam | |
| 8 | Service Marketing | |
| 9 | internal environmental analysis in health services | |
| 10 | Public Relations in Healthcare Sector | |
| 11 | Evternal environmental analysis in health services | |
| 12 | Advertisement in Healthcare Sector | |
| 13 | Strategic Marketing in Healthcare Sector | |
| 14 | New Orientation in Marketing | |
| 15 | Global Marketing | |
| 16 | Final Exam |
Sources
| Course Book | 1. Marketing Planning & Strategy; Subhash C. Jain, 2004 |
|---|---|
| 2. Marketing Management; Philip Kotler, Kevin Lane Keller, 2005 | |
| 3. İşletmelerden Stratejik Yönetim ve İşletme Politikası, Eren, E, 1997 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 50 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. | |||||
| 2 | He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. | |||||
| 3 | Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. | |||||
| 4 | Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. | |||||
| 5 | Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. | |||||
| 6 | Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. | |||||
| 7 | To have a through knowledge of the communication methodology directed to private sector, public sector and civil society | |||||
| 8 | Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. | |||||
| 9 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations | |||||
| 10 | Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. | |||||
| 11 | Reaching scientific results by defining the right method/techniques directed to the purpose of the research. | |||||
| 12 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 15 | 15 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 127 | ||