ECTS - E-Business
E-Business (ISL407) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| E-Business | ISL407 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
|
| Course Objectives | The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. The basic aim of this course is, to create an idea for designing their own web pages and to provide the necessary information about using the e-commerce by following the current changes in real life. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Types of e-commerce, business paradigms, fundamental concepts, tools of e-commerce, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Course Introduction; Changing face of E-Commerce | Read introductory materials on the evolution of e-commerce and its impact on business. |
| 2 | Overview Of E-Commerce | Study an article on types of e-commerce and fundamental terminology. |
| 3 | E-Commerce Market Mechanisms | Review articles on e-commerce market structures and mechanisms. |
| 4 | Retailing in E-Commerce: Products and Services | Research online retailing and the marketing of products/services. |
| 5 | Consumer Behavior, Customer Service, and Advertising | Read about consumer behavior and digital advertising. |
| 6 | Company-Centric B2B and Collaborative Commerce | Gain knowledge about B2B e-commerce models and collaborative commerce. |
| 7 | Public B2B Exchanges | Conduct case studies on public B2B platforms. |
| 8 | Midterm | Review all covered topics in preparation for the midterm exam. |
| 9 | Intrabusiness, EGovernment, C2C, ELearning | Study intrabusiness e-commerce, e-government, and e-learning. |
| 10 | Mobile Commerce | Research the rise of mobile commerce and its impact on business. |
| 11 | Law, Ethics, and Cyber Crime | Learn about legal and ethical challenges in e-commerce. |
| 12 | Payments and Order Fulfillment | Work on online payment systems and order fulfillment processes. |
| 13 | E-Strategy, Internet Communities, and Global EC | Research e-strategy development and global e-commerce. |
| 14 | Building E-Commerce Application and Infrastructure, Presentations | Learn the basics of building e-commerce infrastructure and prepare project presentations. |
| 15 | Project Presentations | Complete and practice project presentations. |
| 16 | Final Exam | Review all course topics and prepare for the final exam. |
Sources
| Course Book | 1. Erkayhan, M. (2021). E-Başla: E-Ticaret ve E-ihracat Başlangıç Rehberi, ISBN: 9786057018328 |
|---|---|
| Other Sources | 2. Yamamoto, G. T. (2020). E-Ticaret: Kavramlar, Gelişim ve Uygulamalar. ISBN: 978-6054613-64-9. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 20 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acquiring the skills of understanding, explaining, and using the fundamental concepts and methods of economics | |||||
| 2 | Acquiring the skills of macro level economic analysis | |||||
| 3 | Acquiring the skills of micro level economic analysis | |||||
| 4 | Understanding the formulation and implementation of economic policies at the local, national, regional, and/or global level | |||||
| 5 | Learning different approaches on economic and related issues | |||||
| 6 | Acquiring the quantitative and/or qualitative techniques in economic analysis | |||||
| 7 | Improving the ability to use the modern software, hardware and/or technological devices | |||||
| 8 | Developing intra-disciplinary and inter-disciplinary team work skills | |||||
| 9 | Acquiring an open-minded behavior through encouraging critical analysis, discussions, and/or life-long learning | |||||
| 10 | Adopting work ethic and social responsibility | |||||
| 11 | Developing the skills of communication. | |||||
| 12 | Improving the ability to effectively implement the knowledge and skills in at least one of the following areas: economic policy, public policy, international economic relations, industrial relations, monetary and financial affairs. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 2 | 28 |
| Presentation/Seminar Prepration | |||
| Project | 1 | 14 | 14 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 125 | ||